Disney's Ad-Supported Streaming Reaches 157 Million Users Globally, 112 Million In US: Here's How It Compares With Netflix And Amazon Prime
Disney's Ad-Supported Streaming Reaches 157 Million Users Globally, 112 Million In US: Here's How It Compares With Netflix And Amazon Prime
The update was shared during the annual CES tech conference in Las Vegas.On Wednesday, the Walt Disney Company (NYSE:DIS) said that its streaming platforms have reached another milestone.
在星期三，華特迪士尼公司（紐交所：DIS）表示，其流媒體平台達成了另一個里程碑。
What Happened: The company's streaming platforms, Disney+, Hulu, and ESPN+, have amassed approximately 157 million monthly active users globally who engage with ad-supported content.
發生了什麼：該公司的流媒體平台，Disney+、Hulu和ESPN+，全球用戶數已達到約15700萬月活躍用戶數，他們參與了廣告支持的內容。
This figure includes 112 million users in the United States and represents an average over the past six months.
這一數字包括在美國的11200萬用戶，代表過去六個月的平均數。
The update was shared during the annual CES tech conference in Las Vegas.
該更新是在拉斯維加斯舉行的年度CES科技會議上分享的。
What's Going On With FuboTV Stock After Disney Deal?
迪士尼交易後FuboTV股票發生了什麼？
While traditional television has established methods for measuring viewership, the streaming industry lacks a standardized approach for gauging global advertising audiences.
儘管傳統電視有建立觀衆收視率的標準方法，但流媒體行業缺乏一種標準化的方法來衡量全球廣告觀衆。
Disney's Advertising division has developed a methodology to estimate ad-supported audience numbers consistently worldwide.
迪士尼的廣告部門開發了一種方法來持續估計全球廣告支持的觀衆數量。
It involves calculating active accounts across Disney's streaming services that have viewed ad-supported content for more than 10 seconds.
這涉及計算在迪士尼的流媒體服務中觀看過廣告支持內容超過10秒的活躍賬戶。
Each active account is multiplied by the estimated number of users per account to determine the total user count. Users subscribing to multiple platforms may be counted more than once.
每個活躍賬戶乘以每個賬戶的估計用戶數，以判斷總用戶數。訂閱多個平台的用戶可能會被多次計算。
Why It Matters: Disney's achievement in the ad-supported streaming space is noteworthy, especially as competitors like Netflix Inc. (NASDAQ:NFLX) and Amazon.com, Inc.'s (NASDAQ:AMZN) Prime Video also expand their ad-supported tiers.
重要性：迪士尼在廣告支持流媒體領域的成就值得注意，特別是當競爭對手如奈飛公司（納斯達克：NFLX）和亞馬遜公司（納斯達克：AMZN）的Prime視頻也在擴展其廣告支持層時。
In November 2024, Netflix reported 70 million monthly users for its ad-supported tier. During the same time, it was reported that about 80% of Amazon Prime viewers have subscribed to the newly introduced ad-supported tier.
在2024年11月，奈飛報告其廣告支持層的月活躍用戶數達7000萬。在同一時間，報道稱約80%的亞馬遜Prime觀衆已訂閱新推出的廣告支持層。
Disney's fourth-quarter earnings, where the company reported a 6% increase in revenue, reached $22.57 billion. This growth was partly driven by gains in its streaming services, which ended the quarter with 174 million Disney+ Core and Hulu subscriptions.
迪士尼的第四季度業績顯示，公司營業收入增長了6%，達到了225.7億美元。這一增長部分得益於流媒體服務的提升，流媒體在季度末有17400萬Disney+ Core和Hulu訂閱。
Price Action: Disney's stock closed Wednesday's trading session down by 1.46%, settling at $109.76. However, in after-hours trading, the shares gained 1.18%, rising to $111.05, according to Benzinga Pro data.
價格走勢：迪士尼的股票在週三的交易中下跌了1.46%，收於109.76美元。然而，在盤後交易中，股價上漲了1.18%，升至111.05美元，根據Benzinga Pro的數據。
譯文內容由第三人軟體翻譯。
