Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
On Monday, Dell Technologies Inc. (NYSE:DELL) announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. (NASDAQ:AAPL).
在星期一，戴爾科技公司（紐交所：DELL）宣佈對其個人電腦進行重大品牌重塑，旨在通過採用類似蘋果公司（納斯達克：AAPL）的簡化命名策略來提升銷量。
What Happened: The company has decided to retire long-standing product names like "XPS" and "Inspiron" in favor of a streamlined approach centered around the Dell name.
發生了什麼：該公司決定退休長期以來使用的產品名稱，如「XPS」和「Inspiron」，改爲以戴爾名稱爲中心的簡化方法。
The rebranding is part of Dell's strategy to make its products more appealing and less confusing for consumers. The new lineup will feature three tiers: Dell, Dell Pro, and Dell Pro Max, echoing Apple's naming conventions.
品牌重塑是戴爾策略的一部分，旨在使其產品對消費者更具吸引力並減少困惑。新的產品線將包括三個層級：戴爾、戴爾專業版和戴爾專業版Max，呼應蘋果的命名慣例。
Jensen Huang Unveils $3000 'Personal AI Supercomputer' The Size Of A Small Book: 'It Runs The Entire Nvidia AI Stack'
黃仁勳推出價格爲3000美元的「個人人工智能超級計算機」，大小與一本小書相當：『它運行整個英偉達人工智能系統』
The rebranding is also part of a broader effort to encourage PC upgrades, with AI-optimized systems and the end of support for Microsoft Corp.'s (NASDAQ:MSFT) Windows 10 as potential catalysts.
品牌重塑也是鼓勵PC升級的更廣泛努力的一部分，AI優化系統和結束對微軟公司（納斯達克：MSFT）Windows 10的支持可能成爲催化劑。
Notably, Dell's gaming brand, Alienware, will not be affected by the rebranding. The new Dell-branded devices will incorporate neural processing units to improve AI capabilities.
值得注意的是，戴爾的遊戲品牌Alienware不會受到品牌重塑的影響。新的戴爾品牌設備將集成神經處理單元，以提升人工智能能力。
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Why It Matters: In November 2024, Dell announced earnings of $2.15 per share for the third quarter, surpassing the analyst consensus estimate of $2.05.
爲何這很重要：在2024年11月，戴爾在第三季度宣佈每股收益爲2.15美元，超出分析師一致預估的2.05美元。
However, the company's quarterly revenue totaled $24.37 billion, falling short of the expected $24.65 billion, though it represented a growth from the $22.25 billion recorded during the same quarter last year.
然而，該公司的季度營業收入總計爲243.7億美元，未達到預期的246.5億美元，但相比去年同期的222.5億美元有所增長。
In the third quarter of 2024, Dell's share of global PC shipments dropped to 15.7%, down from 16.7% in the previous quarter. The company remains the third-largest PC vendor worldwide, trailing behind Lenovo and HP, according to Statista.
在2024年第三季度，戴爾在全球個人電腦出貨量中的份額下降至15.7%，低於上一季度的16.7%。根據Statista的數據，該公司仍然是全球第三大個人電腦供應商，僅次於LENOVO B2401和惠普。
Price Action: Dell's stock fell by 2.72% on Tuesday, ending the day at $121.27. However, the stock bounced back in Wednesday's pre-market session, increasing by 1.3% to $122.85, according to Benzinga Pro data.
價格走勢：戴爾的股票在星期二下跌了2.72%，收於121.27美元。然而，根據Benzinga Pro的數據，該股票在星期三的盤前交易中反彈，上漲了1.3%，至122.85美元。
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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譯文內容由第三人軟體翻譯。
