Online Holiday Shopping Sets Record Of $241 Billion In 2024, Up 8.7% From Last Year
Online Holiday Shopping Sets Record Of $241 Billion In 2024, Up 8.7% From Last Year
The use of AI chat bot shopping assistants and increased 'Buy Now, Pay Later' purchases were other notable trends during the holiday shopping season. Adobe Analytics released its holiday e-commerce sales report on Tuesday showing that consumers spent a record-setting $241.4 billion online during the 2024 holiday shopping season.
Adobe Analytics於週二發佈了其假期電子商務銷售報告，顯示消費者在2024年假期購物季期間在線消費創紀錄的2414億。
The Details: Online spending grew 8.7% from 2023 and consumers spent more than $4 billion in a single day on 15 separate days during the Nov. 1 to Dec. 31 period. According to Adobe's report, mobile shopping on a smartphone accounted for the majority of online sales and grew to reach 54.4% of total transactions in 2024.
詳細信息：在線消費比2023年增長了8.7%，消費者在11月1日至12月31日期間的15天內單日消費超過40億。根據Adobe的報告，智能手機移動購物佔到了在線銷售的主要份額，並在2024年達到了54.4%的交易總額。
Cash-strapped consumers were drawn to strong discounts during the 2024 holiday season which drove purchases of higher-priced items in electronics, sporting goods and appliances. The share-of-units-sold for the most expensive goods increased by 21% overall, according to Adobe.
2024年假期季節，陷入財務困境的消費者被強勁的折扣吸引，這推動了電子產品、體育用品和家電等高價商品的購買。根據Adobe，最昂貴商品的銷量份額整體上增加了21%。
The use of AI chat bot shopping assistants and increased 'Buy Now, Pay Later' purchases were other notable trends during the holiday shopping season.
在假期購物季，使用人工智能聊天機器人購物助手和增加的「買入後付款」購買是其他顯著趨勢。
AI Chat Bots: Adobe's report highlighted the growth in use of generative AI chat bots as shopping assistants this season. Traffic to retail sites from generative AI-powered chat bots was up 1,300% compared to 2023 and growth in chat bot usage reached 1,950% on Cyber Monday.
人工智能聊天機器人：Adobe的報告強調了這一季生成性人工智能聊天機器人作爲購物助手使用增長。來自生成性人工智能驅動的聊天機器人的零售網站流量比2023年增長了1300%，而網絡星期一的聊天機器人使用增長達到了1950%。
"The 2024 holiday season showed that e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and lean on generative AI-powered services to shop more efficiently," said Vivek Pandya, lead analyst, Adobe Digital Insights.
「2024年假日季節顯示，電子商務正在被更加傾向於在小屏幕上交易並依賴生成式人工智能服務以更高效地購物的消費者所重塑，」Adobe數字洞察的首席分析師維韋克·潘迪亞說。
BNPL: The 2024 holiday shopping season saw 'Buy Now, Pay Later' usage from providers like Affirm Holdings, Inc. (NASDAQ:AFRM) and Block, Inc. (NYSE:SQ) hit an all-time high. Buy Now, Pay Later sales reached $18.2 billion, up 9.6% year-over-year, and represented $1.6 billion more than 2023.
BNPL：2024年假期購物季，來自Affirm Holdings, Inc.（納斯達克：AFRM）和Block, Inc.（紐交所：SQ）的「買入後付款」使用量達到了歷史最高點。「買入後付款」銷售額達到了182億，同比增加了9.6%，比2023年多出16億。
Hot Sellers: Adobe's survey showed that top sellers included TVs, Bluetooth headphones and smart watches in electronics. Top toys this season included LEGO sets and Mattel, Inc.'s (NASDAQ:MAT) Harry Potter toys and figurines, as well as card and board games.
熱銷商品：Adobe的調查顯示，電子產品的暢銷商品包括電視、藍牙耳機和智能手錶。本季的熱門玩具包括樂高套件和美泰（納斯達克：MAT）的哈利·波特玩具和 figurines，以及紙牌和棋盤遊戲。
- Kevin O'Leary Joins The People's Bid For TikTok As Pending Ban Looms
- 凱文·歐利里加入人民的買盤，因TikTok面臨禁令
Image: Shutterstock
圖片：Shutterstock
譯文內容由第三人軟體翻譯。