By Best Buy January 7, 2025

Ready to experience the world of golf like never before? TGL presented by SoFi premieres tonight, Jan. 7, on ESPN, and it's a tech-filled event you won't want to miss.

As the Official Retail Technology Partner of TGL, we're getting sports fans excited for the innovative new league—with a new ad spot featuring our familiar hologram, video content from popular tech influencer Marques Brownlee, behind-the-scenes videos and more.

"Dad's Golf"

Swing into the new TGL season with our "Dad's Golf" spot. Our familiar spokeshologram Gram is showing sports fans what a high-tech setup looks like at home—in a way that's a little unexpected and may even make you say, "boom shaka-laka".

Here's a look at the ad spot sports fans can see throughout the TGL season—including linear and streaming on ESPN, as well as TGL's digital channels.

A sneak peek of SoFi Center with MKBHD

TGL is giving sports fans a completely new way to experience golf. To show you how it's coming to life with the help of some cool tech, we partnered with tech influencer, reviewer and video creator Marques Brownlee. He heads to SoFi Center in Palm Beach Gardens, Florida, to show sports fans some of the innovative technology they'll see during the league, including the massive simulator screen and the 360-degree mechanical green.

"It's really exciting to see how Best Buy and TGL are using technology at SoFi Center to bring golf to new levels for sports fans," said Marques. "With technology at the center of the league, I can't wait to see how it brings people a new way to watch and experience the game—whether they're watching in-person or at home."

Discover more TGL at Best Buy

Want an even deeper look at TGL? We've got you covered. Check out our TGL page on BestBuy.com filled with videos showing a behind-the-scenes look at the tech, including how it's being incorporated into the league.

Plus, as tech becomes more infused into the game of golf, we have a growing assortment of tech to explore. We recently introduced a new golf experience in more than 50 Best Buy stores, so you can explore and discover the latest devices that'll help take your game to the next level—from rangefinders to GPS watches, portable speakers for golf carts, golf simulators and more.

Check out BestBuy.com for more on golf tech and our partnership with TGL.