Spotify Empowers Creators With New Partner Program - What's On The Cards?
Spotify Empowers Creators With New Partner Program - What's On The Cards?
The dual revenue model allows creators more control over their earnings while enhancing the listener experience.Audio streaming service provider Spotify Technology SA (NYSE:SPOT) shares are trading higher on Thursday. The company launched the Spotify Partner Program.
音頻流媒體服務提供商Spotify科技公司（紐交所：SPOT）股票在週四交易上漲。該公司推出了Spotify合作伙伴計劃。
This new monetization initiative is available in the U.S., U.K., Canada, and Australia and aims to help creators expand their audiences and generate sustainable revenue streams.
這個新的貨幣化計劃在美國、英國、加拿大和澳洲可用，旨在幫助創作者擴大他們的受衆併產生可持續的營收模型。
The program offers creators access to multiple revenue opportunities, including audience-driven payouts from Spotify Premium video engagement and monetization through ads on Spotify Free and other podcast platforms.
該計劃爲創作者提供多個營收機會，包括來自Spotify Premium視頻互動的觀衆驅動的支付以及通過Spotify Free及其他播客平台的廣告進行貨幣化。
The dual revenue model allows creators more control over their earnings while enhancing the listener experience.
雙重營收模型使創作者能夠更好地控制他們的收入，同時提升聽衆體驗。
Premium users can enjoy an uninterrupted viewing experience with no third-party ads in video podcasts, though creators' baked-in sponsorships remain in episodes.
高級用戶可以享受無第三方廣告的視頻播客不間斷觀看體驗，儘管創作者的內置贊助商仍然出現在集數中。
Since its announcement on November 13, 2024, over 65% of eligible shows and networks have enrolled in the program.
自2024年11月13日宣佈以來，超過65%的符合條件的節目和網絡已註冊該計劃。
Also Read: Spotify Fires Back At Drake: Calls 'Artificially Inflated Streams' Allegation Over Kendrick Lamar's Hit Unfounded
另請閱讀：Spotify向德雷克發起反擊：稱『人造流媒體』指控不成立
Spotify continues to invest in video and discovery features to enhance the platform. The introduction of short-form podcast clips, unveiled at the Now Playing event, has led to a 33% increase in converting browsers into engaged listeners.
Spotify繼續投資於視頻和發現功能，以增強平台。Now Playing活動上推出的短視頻播客片段使瀏覽者轉化爲活躍聽衆的比例增加了33%。
The company has a global reach of over 640 million users and 250 million subscribers. In November, it reported third-quarter sales of $3.99 billion (versus $3.65 billion a year ago), which missed the analyst consensus estimate of $4.02 billion. EPS of $1.46 missed the analyst consensus estimate of $1.76.
該公司的全球用戶數超過64000萬，訂閱用戶數達到25000萬。11月，該公司報告第三季度銷售額爲39.9億美金（相比於去年36.5億美金），未達到分析師一致預期的40.2億美金。每股收益爲1.46美金，低於分析師一致預期的1.76美金。
The company reported monthly average user net additions of 14 million. Premium subscribers grew 12% to 252 million.
該公司報告月均用戶淨增加1400萬。付費訂閱用戶數增長12%，達到25200萬。
Investors can gain exposure to Spotify through Global X Social Media ETF (NASDAQ:SOCL) and First Trust International Equity Opportunities ETF (NASDAQ:FPXI).
投資者可以通過社交媒體ETF-Global X (納斯達克:SOCL) 和 First Trust International Equity Opportunities ETF (納斯達克:FPXI) 投資Spotify。
Price Action: SPOT shares are trading higher by 1.56% at $454.35 at last check on Thursday.
價格動態：截至週四最後一次檢查，SPOt股票上漲1.56%，交易價格爲454.35美金。
Read Next:
下一步閱讀：
- Daniel Ek, Spotify Board Members Sell Over $1 Billion In Shares As Stock Surges 144% In 2024
- 丹尼爾·艾克及Spotify董事會成員在2024年股價飆升144%時，出售了超過10億美金的股票。
Image via Shutterstock.
圖片由Shutterstock提供。
譯文內容由第三人軟體翻譯。
