BlackBerry Rebrands IoT Division As QNX - What's Driving The Change?
BlackBerry Rebrands IoT Division As QNX - What's Driving The Change?
Acquired by BlackBerry in 2010, QNX has become a prominent player in real-time operating systems. In the last fiscal year, QNX launched the QNX SDP 8.0, a scalable foundation for next-generation automotive and IoT systems, alongside QNX Sound, an audio innovation platform for SDVs, and QNX Everywhere, an initiative designed to spur a more open development environment for QNX technologies.BlackBerry Limited (NYSE:BB) shares are trading higher on Thursday.
黑莓有限公司（纽交所：BB）股票在周四交易中上涨。
The company has announced a rebranding of its division, previously known as 'BlackBerry IoT,' renaming it 'QNX' and relaunching the brand to strengthen its presence in the automotive and embedded industries.
该公司宣布重新品牌化其部门，之前称为“黑莓物联网”，重新命名为“QNX”，并重新推出该品牌，以增强其在汽车和嵌入式行业的存在。
The move, which stems from feedback from customers, partners, and employees, marks a milestone in QNX's history, emphasizing its role in powering next-generation Software-Defined Vehicles and mission-critical systems.
这一举措源于客户、合作伙伴和员工的反馈，标志着QNX历史上的一个里程碑，强调其在推动下一代软件定义车辆和关键任务系统中的作用。
Acquired by BlackBerry in 2010, QNX has become a prominent player in real-time operating systems. In the last fiscal year, QNX launched the QNX SDP 8.0, a scalable foundation for next-generation automotive and IoT systems, alongside QNX Sound, an audio innovation platform for SDVs, and QNX Everywhere, an initiative designed to spur a more open development environment for QNX technologies.
QNX于2010年被黑莓收购，成为实时操作系统领域的重要参与者。在上一个财年，QNX推出了QNX SDP 8.0，这是面向下一代汽车和物联网系统的可扩展基础，同时推出了QNX Sound，一个针对SDV的音频创新平台，以及QNX Everywhere，一个旨在促进QNX技术更开放开发环境的倡议。
John J. Giamatteo, CEO of BlackBerry, highlighted that this rebranding is part of the company's strategy to increase visibility and leadership in these industries, with a focus on growth and innovation.
黑莓CEO约翰·J·贾马特欧强调，这次重新品牌化是公司策略的一部分，旨在提高在这些行业的可见性和领导力，重点关注增长和创新。
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QNX technology is already integrated into over 255 million vehicles worldwide, as well as critical systems in healthcare, industrial controls, robotics, and more.
QNX技术已经集成到全球超过25500万台车辆中，以及医疗、工业控制、机器人等领域的关键系统中。
"BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future. The investments we have made over the last three years have set us on a well-defined path to capitalize on these trends," said Mattias Eriksson, President, QNX.
“黑莓正处于一个转折点，QNX在未来10年的定位良好，因为对先进混合云/边缘计算能力的需求变得至关重要，以推动软件定义未来。我们在过去三年中的投资使我们在抓住这些趋势的道路上明确。”QNX总裁马蒂亚斯·埃里克松说。
To accompany the rebranding, BlackBerry unveiled a refreshed logo, website, and visual identity, which will be showcased at CES 2025 in Las Vegas.
为了配合品牌重塑，黑莓推出了新的标志、网站和视觉形象，这将在2025年CES展上于拉斯维加斯展示。
According to Benzinga Pro, BB stock has gained over 14% in the past year. Investors can gain exposure to the stock via SPDR S&P Kensho Future Security ETF (NYSE:FITE).
根据Benzinga Pro，Bb股票在过去一年中上涨超过14%。投资者可以通过SPDR系列信托S&P Kensho未来安防可交易ETF（纽交所:FITE）获得该股票的投资机会。
Price Action: BB shares are trading higher by 4.23% to $3.94 at last check Thursday.
价格动态：Bb股票在最后一次检查时上涨4.23%，达到$3.94。
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译文内容由第三方软件翻译。
