Koikeya, Inc. (President: Akira Sato) will release two new flavors from its signature potato chip brand "Nichi Rich" featuring specially selected ingredients combined in a blissful pairing: "Nichi Rich Truffle and Prosciutto" and "Nichi Rich Sea Urchin and Squid Formaggi" on December 23, 2024, in convenience stores nationwide, and on January 27, 2025, in supermarkets and other general channels.
Blissful potato chips that allow you to enjoy luxury easily.
In recent years, the phenomenon of niche values such as anime, music, and idols gradually gaining support and becoming mainstream can be seen in various markets. In the realm of alcoholic beverages, the new category of "craft beer," which is produced in small quantities with unique flavors, is not exactly mainstream and is spreading primarily through social media, establishing itself as a category rather than being a fleeting trend.
"Nichi Rich" is a brand that was born in December 2020 as a limited-time product, developed to offer new flavors created by blissful combinations of specially selected ingredients, enjoyed with an extraordinary sense of occasion. It is a product that meets customer needs for enjoying new flavors beyond standard snacks that are enjoyed daily, and the unique flavors arising from the combination of luxurious ingredients have been well received especially by customers who enjoy alcohol every year.
This year marks the fifth anniversary of the brand, presenting an enhanced taste and design. The potatoes are fried to a crispy, firm texture, and seasoned with the deliciousness and aroma of the special ingredients, further enhanced by complementary ingredients, allowing you to enjoy the marriage of flavors that expands in your mouth as you chew the crispy dough. It is truly a "connoisseur's special" potato chip.
・"Nichi Rich Truffle and Prosciutto"
The rich aroma of truffle is layered with the deep flavor reminiscent of aged prosciutto.
This is a special dish that allows you to enjoy the richness of meat in a vibrant way.
・ "Nichi Rich Uni (Sea Urchin) and Ika (Squid) Formaggi"
The sweet and rich flavors of sea urchin and squid intertwine, creating a luxurious seafood dish.
Paired with cheese, it is crafted to be particularly rich in flavor and is a special dish.
The packaging features a deep Bordeaux green base color with a gold brand name, and a logo depicting a person with the phrase 'Tsuu no Tokubetsu' (A Connoisseur's Special) highlighted, giving it a heavy and chic design. It expresses luxurious and dignified ingredients, stirring the imagination of flavors.
Please try the new niche and rich flavors.
"Nichi Rich" is a brand that was born in December 2020 as a limited-time product, developed to offer new flavors created by blissful combinations of specially selected ingredients, enjoyed with an extraordinary sense of occasion. It is a product that meets customer needs for enjoying new flavors beyond standard snacks that are enjoyed daily, and the unique flavors arising from the combination of luxurious ingredients have been well received especially by customers who enjoy alcohol every year.
This year marks the fifth anniversary of the brand, presenting an enhanced taste and design. The potatoes are fried to a crispy, firm texture, and seasoned with the deliciousness and aroma of the special ingredients, further enhanced by complementary ingredients, allowing you to enjoy the marriage of flavors that expands in your mouth as you chew the crispy dough. It is truly a "connoisseur's special" potato chip.
・"Nichi Rich Truffle and Prosciutto"
The rich aroma of truffle is layered with the deep flavor reminiscent of aged prosciutto.
This is a special dish that allows you to enjoy the richness of meat in a vibrant way.
・ "Nichi Rich Uni (Sea Urchin) and Ika (Squid) Formaggi"
The sweet and rich flavors of sea urchin and squid intertwine, creating a luxurious seafood dish.
Paired with cheese, it is crafted to be particularly rich in flavor and is a special dish.
The packaging features a deep Bordeaux green base color with a gold brand name, and a logo depicting a person with the phrase 'Tsuu no Tokubetsu' (A Connoisseur's Special) highlighted, giving it a heavy and chic design. It expresses luxurious and dignified ingredients, stirring the imagination of flavors.
Please try the new niche and rich flavors.
Product details
| Product name / Contents | "Nichi Rich Truffle and Prosciutto" / 70g "Nichi Rich Sea Urchin and Squid Formaggi" / 70g |
|---|---|
| Price | Open price (reference retail price around 230 yen excluding tax) |
| Release Date / Sales Location | December 23, 2024 (Monday) / Nationwide and Convenience Stores Priority January 27, 2025 (Monday) / Nationwide and Supermarkets and other general channels |
A special gift for connoisseurs: Nichi Rich Gift Campaign
Campaign Details
Special Gift for Connoisseurs: Nitch Rich Giveaway CampaignHow to apply: Please follow Koikeya Co., Ltd. 【Official】(@koikeya_cp) on X before applying.
Please add "#SpecialGiftForConnoisseurs" to the campaign post and quote repost it.
Follow here:
Application period: December 23, 2024 (Monday) - January 5, 2025 (Sunday)
Prize presents (for 20 people) - "Nitchi Rich Truffle and Prosciutto": 3 bags.
- "Nitchi Rich Sea Urchin and Squid Formaggi": 3 bags.
The above 6 bags will be set and sent to 20 people by lottery.
