Leveraging Gen-AI and advanced digital printing, 9000 unique Nutella labels were envisaged, pushing the boundaries of personalization and artistic expression through technology

NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Bria, the leading visual generative AI solution built for enterprise, and HP, the global technology leader and world's first digital printing company are proud to announce their collaboration with Eurostampa on their 8th Envelope project. The Envelope project is an innovative initiative where creative design challenges are met through collaborations between leading brands, technology providers, and students from top universities to push the boundaries of label design by experimenting with new and existing technologies, materials, and printing. The students challenged Bria and HP to reimagine Nutella's iconic label through the lens of different art movements, including Cubism, Impressionism, Pop Art, and more with the goal of making each jar a unique artistic statement.