WACUL <4173> announced on the 10th that it has implemented a marketing DX training program for Tokyu Land Corporation <3289>, supporting the development of DX promotion personnel and contributing to the improvement of employees' DX literacy through practical training content design.

The company provides marketing DX training based on its insights to companies of various industries and sizes, both online and offline. The marketing DX training allows participants to learn effective utilization methods while understanding the characteristics of digital technology, using case studies and data. In addition, workshops are conducted to facilitate understanding beyond conventional lectures.

Tokyu Land Corporation's main Task Center is the development of personnel for promoting DX. When conducting training for DX personnel development, the company was approached based on its existing understanding of the business through consulting. The training covered a wide range of areas including customer research, websites, advertising, and SEO, implementing practical case studies and workshops. The evaluation of the training was based on the collaborative creation of content during the sessions.