EXCLUSIVE: Worksport Shifts To Higher Margin Products, Sees Strong Demand In Holiday Season
EXCLUSIVE: Worksport Shifts To Higher Margin Products, Sees Strong Demand In Holiday Season
On Friday, Worksport Ltd (NASDAQ:WKSP) announced sales growth in its business-to-consumer (B2C) and business-to-business (B2B) segments for October and November 2024.
上周五，Worksport Ltd (纳斯达克:WKSP)宣布2024年10月和11月在其面向消费者（B2C）和面向企业（B2B）领域的销售增长。
The company said it saw improved gross margins, a key objective in its strategic shift to selling the higher-margin Worksport branded products exclusively and discontinuing all current lower-margin private label programs.
该公司表示，它看到了改善的毛利率，在战略转变中，将高毛利Worksport品牌产品独家销售，停止所有当前低毛利的自有品牌计划是一个关键目标。
CEO Steven Rossi said that during this holiday period, demand surged to over three times the company's all-time daily sales record set in the third quarter.
首席执行官Steven Rossi表示，在这个假期期间，需求激增，超过了公司在第三季度创下的历史最高日销售记录的三倍以上。
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In October 2024, B2C sales grew 16% compared to September. In November 2024, B2C sales rose 51% from September, reflecting growing consumer adoption of Worksport's products.
2024年10月，B2C销售较9月增长16%。2024年11月，B2C销售较9月增长51%，反映出消费者对Worksport产品的日益采纳。
In November, Worksport announced an ambitious target to increase its average monthly B2C sales by 100% to $1 million per month in the third quarter.
Worksport在11月宣布了一个雄心勃勃的目标，将其月均B2C销售额提高100%至$100万，达到第三季度。
In October 2024, non-private-label B2B sales increased by 38% compared to September. In November 2024, non-private label B2B sales jumped 60% from September, demonstrating strong demand from dealers and distributors for Worksport-branded tonneau covers.
2024年10月，非自有品牌B20亿销售较9月增长38%。2024年11月，非自有品牌B20亿销售较9月增长60%，彰显了经销商和分销商对Worksport品牌卡车货箱盖的强劲需求。
The upcoming launch of the premium AL4 product has the potential to surpass the demand for the AL3, the company said.
公司表示，即将推出的高端AL4产品有望超越AL3的需求。
Worksport is also preparing for the entire market launch of its clean-tech power generation system, SOLIS, and COR, in 2025.
Worksport也在准备在2025年推出其清洁技术发电系统SOLIS和COR的整个市场推出。
In line with its long-term growth strategy, Worksport has discontinued its private label sales, focusing only on Worksport branded B2C and B2B channels to capture higher margins and strengthen its brand identity.
与其长期增长策略一致，Worksport已停止其私人标签销售，专注于Worksport品牌的B2C和B20亿渠道，以获取更高的毛利率并加强其品牌认知度。
This shift is already yielding results, with November 2024 gross margins improving notably compared to third-quarter 2024 levels, the company said.
该公司表示，这一转变已经带来了成果，2024年11月的毛利率明显改善，与2024年第三季度相比。
It added that the revenue reduction from lower-margin private label sales has already been vastly replaced by strong growth in Worksport's higher-margin branded sales.
该公司补充说，由于低毛利率的私人标签销售而导致的营业收入减少已经被Worksport高利润率品牌销售的强劲增长大大弥补。
Growth in the B2C and B2B segments will likely drive Worksport's 2025 path to cash flow positivity, Worksport said.
Worksport称，B2C和B20亿渠道的增长可能推动Worksport在2025年走向现金流盈余。
The company anticipates improvements in gross margin as the company's branded products gain traction and the factory achieves further economies of scale.
该公司预计，随着公司品牌产品的发展和工厂进一步实现规模经济，毛利率将有所改善。
Price Action: WKSP stock closed higher by 6.40% at $0.6629 on Thursday.
价格走势：WKSP股价周四收涨6.40%，报0.6629美元。
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译文内容由第三方软件翻译。
