On December 4th, GELONGHUI reported that the wangfujing group (600859.SH) stated on the investor interaction platform that the Harbin wangfujing shopping center is planning to create a snow and ice landscape, highlighting creative features like a mechanical snowman and an ice music box to attract tourists and create a snowy paradise. At the same time, the Harbin wangfujing shopping center will offer local Harbin specialty products as gifts for members, promoting the local food culture of Harbin, evoking hometown feelings among northern tourists, and enhancing interactions with southern tourists. By spreading the message through southern and local customers, a promotional matrix will be formed to enhance brand influence. Additionally, the Harbin shopping center has introduced a sales counter for the licensed goods of the 9th Asian Winter Games in 2025, catering to the preferences of many tourists and collectors through the sale and promotion of commemorative items related to the Asian Winter Games, and showcasing the vibrant appeal of this city known as the Eastern Little Paris. This aims to leverage the popularity of winter tourism in Harbin and strive to provide customers with an unprecedented shopping and entertainment experience, further boosting the flow of tourists and sales in the store.
王府井(600859.SH):哈尔滨王府井购物中心正在筹划打造冰雪景观
Wangfujing Group (600859.SH): The Harbin Wangfujing Shopping Center is planning to create an ice and snow landscape.
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