The Australian competition watchdog says it is necessary to reconsider efforts to ensure that internet users have more choices, as Google dominates the search engine market and its competitors have not fully utilized the vigorous development of artificial intelligence.
The Australian Competition and Consumer Commission (ACCC) stated in a report that although integrating generative artificial intelligence tools into search engines is still in its early stages, the strong financial resources and market dominance of large tech companies give them the upper hand. The commission expressed concern that Google and Microsoft (MSFT.US) may integrate generative AI into their search products through commercial transactions, sparking concerns about the accuracy and reliability of search queries.
ACCC Commissioner Peter Crone said: 'While some consumers may find the generative AI search experience more useful and efficient, others may be concerned about the accuracy and reliability of AI responses to search queries.'
Australia is increasing its scrutiny of tech giants. Notably, Australia was the first country to require social media platforms to pay royalties to the media for sharing content. Last month, Australia enacted a law prohibiting children under 16 from using social media, and earlier this week introduced a law that could impose fines of up to 50 million Australian dollars (approximately 32.28 million US dollars) on tech giants if they stifle competition and prevent consumers from switching between different services.