Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.Gamers are spending more time watching gaming content than actually playing games, according to a new report.
根据一份新报告，玩家花更多时间观看游戏内容而不是实际玩游戏。
The study, conducted by Midia Research (via GamesIndustry.biz), reveals that gamers average 8.5 hours weekly watching game-related videos on platforms like Alphabet Inc's (NASDAQ:GOOGL)(NASDAQ:GOOG) YouTube and Twitch, compared to 7.4 hours actively gaming.
由Midia Research（通过GamesIndustry.biz）进行的研究显示，玩家每周在Alphabet Inc的（纳斯达克:GOOGL）（纳斯达克:GOOG）YouTube和Twitch等平台上观看与游戏相关的视频平均达8.5小时，而积极玩游戏的时间为7.4小时。
This trend presents a significant revenue opportunity for game publishers, the report suggests.
该报告建议，这一趋势为游戏发行商提供了重要的营业收入机会。
The Shift Toward Gaming Video Content
向游戏视频内容的转变
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.
Midia的研究结果显示视频内容在游戏世界中的主导地位日益增强。大约24%的主机和PC玩家，以及48%的“游戏内购买者”，定期消费与游戏相关的内容，其中后者被识别为“高消费玩家”。这些数字表明在游戏生态系统中存在未被开发的市场。
According to Midia, game publishers are losing potential revenue to third-party platforms, particularly in advertising. This loss is significant at a time when the gaming industry faces challenges to sustain growth.
根据Midia的说法，游戏发行商在广告方面正在将潜在营业收入损失给第三方平台。这一损失在游戏行业面临增长挑战的时刻显得尤为重大。
Reclaiming Engagement and Revenue
重新获取参与度和营业收入
"It's time for game publishers to think about in-game video as something beyond marketing alone," said Rhys Elliott, games analyst at Midia Research.
“是时候让游戏发行商把游戏内视频看作不仅仅是营销的工具，” Midia Research的游戏分析师Rhys Elliott说道。
"By reclaiming video engagement, publishers have the potential to unlock new revenue streams, like advertising and drive growth," he added.
他补充道：“通过重新夺回视频参与度，出版商有潜力解锁新的营业收入来源，比如广告并推动增长。”
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Photo: Shutterstock.
照片：shutterstock。
译文内容由第三方软件翻译。