This December, Braun is meeting shoppers where the best intel is shared, the group chat, and offering exclusive savings for gifts for family and friends.
BOSTON--(BUSINESS WIRE)--Group chats; love them, or hate them, everyone finds themselves in at least one quirky named chat that aptly represents its members. Group chats serve as a source of deep conversation, vacation plans that may or may not happen, inside jokes, and of course, the latest and greatest product recommendations.
This holiday season, Braun is giving an easy answer to one of the most asked group chat questions, "What's on your gift list this year?" by offering group chats one of the best deals of the entire year – 25% off its top-of-the-line IPL devices.
Today through December 12th, shoppers can visit the Braun holiday landing page and input their unique group chat name which will be used to generate a custom discount code, inspired by that one-of-a-kind chat name. From there, shoppers can gift their group chat with the unique code inspired by the name, so that friends and family can score the Braun Skin i·expert Smart IPL or Braun Silk·expert Pro 5 IPL at a discount, which gives users the experience of salon-like hair removal at a fraction of the cost, in the comfort of their own homes.
"We know one of the best credentials a product can get is the trusted recommendation from friends or family, giving it the group chat stamp of approval," says John Claughton, Vice President of Grooming at Procter & Gamble, North America. "This holiday season, Braun is excited to join our shoppers in their group chats and offer one of our biggest discounts of the whole year generated through a personal code, making the gifting experience even more unique!"
This season, Braun is making gifting as easy as using the Braun IPL. Shoppers can redeem their exclusive discount code on select Braun IPLs so they can start their treatment around the holidays and see long lasting results just in time for spring break.
What is IPL?
Intense Pulse Light (IPL) devices work to target melanin in the hair follicle, which breaks the cycle of hair re-growth. Users experience long lasting hair removal, from the comfort of their home, at a fraction of the cost of salon treatments.
About Braun IPL Devices:
Braun Silk·expert Pro 5 IPL (MSRP: $429.99): Experience 1 year of smooth skin from home, with visible hair reduction in only 2 uses. * The Skin Pro 2.0 sensor automatically adapts to users skin tones, optimizing the power for the perfect balance between fast results and gentleness on skin.
Braun Skin i·expert IPL (MSRP $599.99): As the first smart IPL that learns, the Skin i·expert Smart IPL connects to a digital app to guide users' step by step through the hair removal process, including assessing hair and skin needs, so that users can achieve up to 1.5 years of smooth skin.
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit for the latest news and in-depth information about the Braun brand.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at .
*Following recommended regimen, individual results may vary
Contacts
Braun
Marta LopezSilva
Email: lopezsilva.m@pg.com
Marina Maher Communications
Shaun Agres
Email: shaun.agres@hellommc.com
