WeTV Partners With Magnite to Enhance Video Inventory Monetisation
WeTV Partners With Magnite to Enhance Video Inventory Monetisation
BidLink solution within Magnite's SpringServe ad server to support WeTV in scaling programmatically
Magnite的SpringServe廣告服務器內的BidLink解決方案,以支持WeTV在規模化程序化的過程中。
SINGAPORE, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite's ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite's SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV earn the full value of their inventory.
新加坡,2024年12月02日(環球通訊社)--Magnite(納斯達克股票代碼: MGNI),作爲最大的獨立賣方廣告公司,宣佈WeTV已選擇Magnite的廣告技術堆棧來增強其視頻庫存的貨幣化。WeTV將利用Magnite的SpringServe廣告服務器內的BidLink解決方案進行規模化程序化,而Magnite的Streaming和DV+SSP系統將幫助WeTV賺取他們庫存的全部價值。
Having launched in Southeast Asia in 2019, WeTV delivers premium Chinese dramas, variety shows, anime, as well as original and local content across the region and continues to grow exponentially year over year as streaming becomes a mainstay in consumer budgets.
WeTV於2019年在東南亞推出,在該地區提供優質的中國電視劇、綜藝節目、動漫以及原創和本地內容,並繼續以流媒體成爲消費預算的主要支柱每年呈指數增長。
Magnite's SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience. Using SpringServe's BidLink will help WeTV intelligently integrate programmatic demand into their ad stack, and enable competition between traditional-direct and programmatic campaigns across multiple integrated SSPs. This helps boost yield and increase revenue by monetising opportunities that might have otherwise gone unfilled.
Magnite的SpringServe廣告服務器幫助爲WeTV等媒體所有者創造運營效率,並改善貨幣化機會,同時提供工具讓觀衆享受最佳觀看體驗。使用SpringServe的BidLink將幫助WeTV智能地將程序性需求整合到其廣告堆棧中,並在多個集成SSP中促成傳統直接和程序性廣告系列之間的競爭。這有助於提高收益並增加通過貨幣化機會而否則可能未被填滿的收入。
"As WeTV grows in popularity, we're committed to meeting our audiences' growing demand for diverse, high quality shows and bringing them a premium entertainment experience," said Mary Yeo, Head of Commercial at WeTV. "This mission requires a forward-thinking partner who can provide the technology and strategic guidance we need to be successful, and we look forward to leveraging Magnite's expertise to provide the technology and strategic support to turn this vision into reality."
"隨着WeTV的受歡迎程度不斷增長,我們致力於滿足觀衆對多樣化、高質量節目的不斷增長需求,併爲他們帶來優質的娛樂體驗," WeTV商業主管Mary Yeo表示。"這一使命需要一個具有前瞻性的合作伙伴,能夠提供我們成功所需的技術和戰略指導,我們期待利用Magnite的專業知識提供技術和戰略支持,將這一願景變爲現實。"
"We're excited to be supporting one of Southeast Asia's largest video streaming platforms in their quest to scale programmatically while preserving the experience for viewers," said Gavin Buxton, Managing Director, Asia at Magnite. "BidLink helps media owners level up their programmatic capabilities and increase revenue potential. Combined with the power of Magnite's SSPs, we're confident in the opportunities this partnership will unlock."
「我們很高興能夠支持東南亞最大視頻流媒體平台之一,助力他們在保留觀衆體驗的同時規模化編程,」 Magnite 亞洲區董事加文·巴克斯頓說。「 BidLink幫助媒體所有者提升他們的程序化能力並增加營收潛力。結合Magnite SSP的強大力量,我們對這次合作帶來的機會充滿信心。」
About Magnite
We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
關於Magnite
我們是Magnite(NASDAQ:MGNI),是全球最大的獨立賣方廣告公司。出版商使用我們的技術在所有屏幕和格式(包括CTV、在線視頻、顯示和音頻)上獲利。全球領先的代理商和品牌信任我們的平台,可以獲取品牌安全,高質量的廣告庫存,每個月執行數十億次廣告交易。Magnite在紐約市中心、陽光普照的洛杉磯、海拔高達一英里的丹佛、歷史悠久的倫敦、豐富多彩的新加坡和悉尼的下方都設有辦事處。
我們是Magnite(納斯達克股票代碼:MGNI),全球最大的獨立賣方廣告公司。發佈商使用我們的技術在包括CTV、在線視頻、顯示屏和音頻在內的所有屏幕和格式上變現他們的內容。全球領先的代理商和品牌信賴我們的平台,訪問品牌安全、高質量的廣告庫存,並執行數十億次廣告交易。總部位於繁忙的紐約市、陽光普照的洛杉磯、海拔一英里高的丹佛、歷史悠久的倫敦、多姿多彩的新加坡,以及澳大利亞悉尼,Magnite在北美、歐洲、中東、非洲、拉美和亞太地區設有辦事處。
About WeTV
WeTV is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, including selected Chinese, Indonesian, Malaysian, Philippines and Thai drama series, movies, variety and anime. Operating on a freemium model, users can access content without the need for a paid subscription and premium content at a small fee. WeTV is available on the browser at wetv.vip , or on the WeTV application that can be downloaded from the Apple Store for iOS users and the Google Play Store for Android users.
關於WeTV
WeTV是一個亞洲流媒體服務,致力於打造首選視頻點播(VOD),提供OTT本地內容。該流媒體服務提供來自該地區的內容,包括一些中國、印尼、馬來西亞、菲律賓和泰國的精選戲劇系列、電影、綜藝節目和動漫。WeTV採用免費套餐模式運營,用戶可以免費訪問內容,也可以按少量費用訪問優質內容。WeTV可通過wetv.vip網站瀏覽,也可以通過可在蘋果商店下載的WeTV應用(適用於iOS用戶)和在谷歌Play商店下載的WeTV應用(適用於安卓用戶)訪問。
Media Contact:
Megan Hughes
mhughes@magnite.com
媒體聯繫:
梅根·休斯
mhughes@magnite.com
譯文內容由第三人軟體翻譯。