One Low-Tech Toy Blows Away Black Friday Shopping Competition
One Low-Tech Toy Blows Away Black Friday Shopping Competition
The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from Similarweb, tracking searches on While many shoppers are searching for the latest tech gadgets, a toy brand nearly 100 years old is dominating Black Friday searches in 2024.
在許多購物者正在尋找最新科技小工具時，一個將近100年曆史的玩具品牌正在主導2024年黑色星期五的搜索。
What Happened: Each year, new toys and gadgets are among the most searched items during the Christmas holiday shopping season.
發生了什麼：每年，新玩具和小工具都是在聖誕假期購物季節中搜索最多的物品之一。
Airpods, iPads, Nintendo Switch, and other newer tech products rank well in searches, but Lego dominates the search results on Black Friday.
Airpods、iPads、任天堂Switch和其他新科技產品在搜索中排名很高，但樂高在黑色星期五的搜索結果中佔據主導地位。
The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from Similarweb, tracking searches on Amazon.com Inc (NASDAQ:AMZN), Best Buy Co Inc (NYSE:BBY), Target Corp (NYSE:TGT), and Walmart Inc (NYSE:WMT).
這個玩具品牌成立於1932年，根據來自Similarweb的數據，它在亞馬遜公司（納斯達克：AMZN）、百思買公司（紐交所：BBY）、Target公司（紐交所：TGT）和沃爾瑪公司（紐交所：WMT）的搜索中名列第一。
For searches on Walmart, Lego ranks second trailing only the generic search item of TV. On Target, Lego ranks third, trailing only Pokemon and Pokemon cards.
在沃爾瑪的搜索中，樂高僅次於電視等通用搜索項目排名第二。在Target上，樂高排名第三，僅次於Pokemon和Pokemon卡。
Read Also: Lego Maker Pledges To Cut Oil Content In Bricks By 2032, Faces Higher Production Costs
閱讀更多：樂高製造商承諾到2032年減少積木中的石油含量，面臨較高的生產成本。
Why It's Important: Lego has been a staple among toy wish lists for children and adults alike for many Christmases.
爲什麼重要: 樂高已經成爲許多聖誕節的玩具願望清單中不可或缺的一部分，無論是對兒童還是成年人。
While Lego has advanced its technology and now has motorized sets and sets that focus on STEM (science, technology, engineering and mathematics), sets based on popular movies and television shows are also highly coveted by collectors.
儘管樂高已經推進了其技術，現在擁有電動組件和專注於STEm（科學、技術、工程和數學）的套裝，基於熱門電影和電視節目的套裝也受到收藏家的高度青睞。
Lego ranking well among searches could be good news for retailers as the items are not exclusive and are sold in many locations.
樂高在搜索中排名靠前對零售商來說可能是個好消息，因爲這些商品不是獨家銷售，可以在許多地方買到。
Lego sets are also not often discounted, which could be good news for retailers and their margins. Many other top products also get heavy discounts for the holiday shopping season to attract retailers.
樂高套裝也往往沒有折扣，這對零售商和他們的利潤可能是個好消息。許多其他熱門產品在假日購物季節經常大幅折扣以吸引零售商。
- Lego Billionaires' Wealth Surges As Investment Portfolio Turns Profitable
- 樂高億萬富翁的財富激增，因爲投資組合開始盈利。
Image created using artificial intelligence via Midjourney.
圖像由Midjourney通過人工智能創建。
譯文內容由第三人軟體翻譯。
