Alibaba-SW (09988.HK) (BABA.US) has launched the "1688 Source Selection" private label business brand on the 1688 platform, aimed at meeting the needs of household managers for high-cost-performance commodities and promoting the digital transformation of the supply chain for source manufacturers.

Through this platform, factories can more conveniently开展贴牌业务 and achieve direct connection with consumers. As a wholly-owned subsidiary of 1688, the new company is expected to recruit 300 to 500 employees and is regarded as an important investment-type business.