Black Friday, Cyber Monday Shopping Set To Break Sales Records
Black Friday, Cyber Monday Shopping Set To Break Sales Records
Retailers are expecting a record-breaking Black Friday to Cyber Monday shopping period as cash-strapped consumers are expected to shop early in the holiday season for sales promotions and savings.
零售商預計今年的黑色星期五到網絡星期一的購物季會創下歷史新高，因爲身無分文的消費者預計會在假日季節早早開始購物以獲得促銷和節省。
What To Know: Management consultancy firm Bain & Company forecasts U.S. retail sales during the Black Friday to Cyber Monday period will reach $75 billion for the first time ever, growing by about 5% year-over-year. The firm sees about 8% of total holiday sales will come during this period, the highest share since 2019, underscoring the importance of the key shopping period for retailers.
重要內容：管理諮詢公司貝恩公司預測，黑色星期五到網絡星期一期間的美國零售銷售額將首次達到750億美元，同比增長約5%。該公司預計約8%的假日銷售額將在此期間產生，這是自2019年以來的最高份額，凸顯了這一關鍵購物時段對零售商的重要性。
"The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways," says Vivek Pandya, lead analyst, Adobe Digital Insights.
「近年來，假日購物季已經重新塑造，消費者購買行爲變得更早，受到一系列折扣的推動，這使得購物者能夠以不同方式管理預算，」 adobe數字洞察領先分析師維維克·潘德亞說。
Online Shopping: Adobe Digital Insights expects Cyber Week (the 5-day period including Thanksgiving, Black Friday and Cyber Monday) online sales of $40.6 billion, up 7% over last year and adding up to 16.9% of the overall holiday season sales.
在線購物：adobe數字洞察預計網絡星期（包括感恩節、黑色星期五和網絡星期一的5天）的在線銷售額將達到406億美元，同比增長7%，佔整個假日季銷售總額的16.9%。
Adobe sees Cyber Monday as the biggest shopping day of the year, driving a record $13.2 billion in sales, an increase of 6.1% from 2023.
adobe認爲網絡星期一是全年最大的購物日，創造了創紀錄的132億美元銷售額，同比增長6.1%。
In-store Shopping: In-store shopping still remains an important part of Black Friday for many consumers. According to Placer.ai analytics, Black Friday 2023 saw a 300% increase in mall visits compared to the first three weeks of November. Superstores also saw an 81% rise, demonstrating demand across shopping formats.
實體店購物：對許多消費者來說，實體店購物仍然是黑色星期五的重要組成部分。根據placer.ai分析數據，2023年的黑色星期五與十一月頭三週相比，商場的人數增加了300%，超市的人數也增加了81%，顯示了各種購物場所的需求。
Most Wanted Items: Consumers are expected to gobble up Cyber Week deals on electronics from retailers like Best Buy Co., Inc. (NYSE:BBY) on hot items like Beats Studio Pro Wireless Noise Cancelling Headphones at more than 60% off its regular price.
最受歡迎的物品：消費者預計會在像百思買（紐交所：BBY）這樣的零售商那裏搶購網絡星期的電子產品折扣商品，例如Beats Studio Pro無線降噪耳機，折扣幅度超過其常規價格的60%。
Placer.ai expects beauty and personal care items to be another hot item with discounts on gift sets from retailers like Ulta Beauty, Inc. (NASDAQ:ULTA) drawing shoppers online and in stores.
placer.ai預計美妝和個人護理產品將成爲另一個熱門商品，零售商如美國納斯達克證券交易所股票代碼ULTA的Ulta Beauty將打折銷售禮品套裝，吸引消費者線上和線下購買。
Sporting goods and outdoor equipment will see record-high discounts averaging 20%, according to Abode Digital Insights, with retailers like Dicks Sporting Goods, Inc. (NYSE:DKS) benefiting from the increased spending on experiences and activities.
體育用品和戶外裝備的折扣將達到創紀錄的平均20%，根據Adobe Digital Insights的數據，像迪克體育用品公司（紐約證券交易所:DKS）這樣的零售商將受益於對體驗和活動的增加支出。
When To Shop: Adobe Digital Insights says Thanksgiving Day will be the best day to shop for toys, appliances, furniture and sporting goods, while Black Friday will offer the deepest discounts for TVs. The Saturday after Thanksgiving will have the best deals for computers and Cyber Monday will be the best day to shop for electronics and apparel, the two biggest categories in e-commerce by revenue share.
購物時間：Adobe Digital Insights表示感恩節將是購買玩具、家電、傢俱和體育用品的最佳時間，而黑色星期五將提供電視機最大的折扣。感恩節後的星期六將有最優惠的電腦交易，而網絡星期一將是電子產品和服裝的最佳購物日，這兩個類別是電子商務中營業收入份額最大的。
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Photo: gonghuimin468 from Pixabay
圖片：來自Pixabay的gonghuimin468
譯文內容由第三人軟體翻譯。
