Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Technology SA (NYSE:SPOT) launched Spotify for Authors, a new set of tools for authors and publishers who distribute their audiobooks on its platform.
Spotify科技公司（紐交所：SPOT）推出了Spotify for Authors，這是爲在其平台上發佈有聲書的作者和出版商提供的一套新工具。
Much like Spotify for Artists and Spotify for Creators, Spotify for Authors will help writers and publishers track insights and analytics about their audiobooks and catalogs' consumption on the service and access a set of promotional tools.
與Spotify for Artists和Spotify for Creators類似，Spotify for Authors將幫助作家和出版商跟蹤其有聲書和目錄在該服務上的消費洞察和分析，並訪問一套推廣工具。
For publishers, Spotify for Authors expands on the catalog management and royalty reporting currently offered in Passport.
對於出版商來說，Spotify for Authors在目前在Passport中提供的目錄管理和版稅報告的基礎上進行了擴展。
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It provides insights and analytics to help them better understand their audiences and catalog consumption on Spotify. The platform also provides promotional tools to help publishers enhance their presence on Spotify and expand their listener bases.
它提供洞察和分析，幫助他們更好地了解其受衆和在Spotify上的目錄消費。該平台還提供推廣工具，幫助出版商提升在Spotify上的存在感並擴大聽衆群。
For authors invited by publishers, Spotify for Authors offers direct access to industry-leading insights, growth, and promotional tools to help them grow their listeners and catalogs. These include aggregated age and gender demographics, redemption codes to share royalty-free copies of titles with reviewers, superfans, and collaborators, promo cards to generate professional and shareable social assets, and early access to author profiles.
對於被出版商邀請的作者，Spotify for Authors提供直接訪問業內領先的洞察、增長和推廣工具，幫助他們增加聽衆和目錄。這些工具包括彙總的年齡和性別人口統計信息、分享免版稅副本的兌換碼、製作專業且可分享社交資產的推廣卡，以及對作者個人資料的提前訪問權限。
Spotify stock surged 155% year-to-date.
Spotify的股票年初至今上漲了155%。
The company reported third-quarter sales of $3.99 billion (versus $3.65 billion a year ago), which missed the analyst consensus estimate of $4.02 billion. EPS of $1.46 missed the analyst consensus estimate of $1.76.
該公司報告第三季度銷售額爲 $39.9億（相比去年同期的 $36.5億），未達到分析師共識預期的 $40.2億。每股收益爲 $1.46，低於分析師共識預期的 $1.76。
The company reported monthly average user (MAU) net additions of 14 million. Premium subscribers grew 12% to 252 million.
該公司報告的月均用戶（MAU）淨增加1400萬。付費用戶增長12%，達到25200萬。
Investors can gain exposure to Spotify through Global X Social Media ETF (NASDAQ:SOCL) and First Trust International Equity Opportunities ETF (NASDAQ:FPXI).
投資者可以通過社交媒體etf-global x（納斯達克：SOCL）和first trust international equity opportunities etf（納斯達克：FPXI）獲得對Spotify的投資機會。
Price Action: SPOT stock was flat at $481.38 at the last check on Tuesday.
價格動態：SPOt股票在週二最後一次檢查時保持在$481.38不變。
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Photo by esthermm on Shutterstock.
照片來自shutterstock上的esthermm。
譯文內容由第三人軟體翻譯。
