Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Shares of Kohl's Corporation (NYSE:KSS) are trading much lower on Tuesday. There is a good chance a new downtrend is forming.
科爾士公司（紐交所：KSS）的股票在週二大幅下跌。新的下行趨勢可能正在形成。
This is why our team of technical analysts has made it our Stock of the Day.
這就是爲什麼我們的技術分析團隊將其作爲今天的股票推薦。
There is a lot of bearish news coming from the company. It missed earnings. It also announced that CEO Tom Kingsbury will step down in January.
公司傳出很多看淡的資訊。它未能達到預期的收益，還宣佈首席執行官湯姆·金斯伯裏將在一月份辭職。
Read Also: Cathie Wood-Led Ark Invest's Latest Portfolio Maneuver: Dumps Tesla And Palantir Shares, Buys Amazon And AMD Stock
另見：凱茜·伍德領導的ark投資的最新投資組合動向：拋售特斯拉和palantir的股份，買入亞馬遜和AMD的股票。
Kohl's reported Q3 earnings of 20 cents per share. This was well below the 28 cents the Street was looking for.
科爾士報告第三季度每股收益爲20美分，遠低於市場預期的28美分。
The revenue was a miss as well. Sales declined 8.8% over the past year. The $3.507 billion was below estimates of $3.638 billion.
營業收入也未達到預期。過去一年銷量下降了8.8%。35.07億低於36.38億的預估。
Even more concerning to some analysts was the decline in operating margin. It was down 120 basis points to 2.7%.
一些分析師更爲擔憂的是營業利潤率的下降，下降了120個點子至2.7%。
Operating margin is an important metric. It is the number of cents a company profits on each dollar of sales after all costs are considered.
營業利潤率是一個重要的指標。它是公司在考慮所有成本後，每銷售一美元賺取的利潤金額。
If operating margins are expanding, it means the company is becoming more profitable. If the margins are contracting, like they are for Kohl's, it means the company is becoming less efficient and profitable.
如果營業利潤率在擴大，意味着公司正在變得更加盈利。如果利潤率在收縮，就像科爾斯（Kohl's）一樣，意味着公司變得效率和盈利能力下降。
As you can see on the chart, the technical picture for Kohl's looks bearish as well. The stock has broken long-term support around the important $17.90 level.
正如您在圖表中看到的，科爾斯的技術圖形看起來也很看淡。該股票已突破了長期壓力位，約在重要的$17.90水平。
Sometimes, support levels can remain intact for a long period of time. This is called 'market memory'. $17.90 first became support for Kohl's in May 2023.
有時候，壓力位可以保持完整很長一段時間。這被稱爲「市場記憶」。$17.90首次成爲科爾斯的壓力位是在2023年5月。
Support is a large concentration or group of investors and traders who are looking to pay the same, or close to the same price for new shares. This is why market selloffs tend to pause or end when they fall to support. There is enough demand to absorb all of the supply.
壓力位是一大批集中在一起的投資者和交易者，他們希望以相同或接近的價格購買新股。這就是爲什麼市場拋售往往在跌至壓力位時會暫停或結束。需求足夠吸收所有供應。
When support breaks, as it has with Kohl's, it illustrates an important dynamic.
當壓力位突破時，就像科爾斯一樣，這表明了一個重要的動態。
It means that the large group of buyers who created the support are out of the market. They have either finished or canceled their orders.
這意味着形成壓力位的大量買家已退出市場。他們要麼完成，要麼取消了他們的訂單。
With this large amount of demand out of the way, sellers will be forced to be aggressive to attract buyers. They will need to push the price lower and this could force the stock into a new downtrend.
隨着這大批需求的消失，賣家將被迫積極吸引買家。他們需要推送價格下跌，這可能會迫使股票進入新的下行趨勢。
It may be about to happen with Kohl's.
這可能即將發生在科爾士。
- 'It's A Problem': VanEck CEO Sounds Off On US Budget Deficits, Rapid Change
- '這是個問題': VanEck首席執行官談美國預算赤字和快速變化
Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。
