Leading Sustainable Asphalt Producer SteelPhalt Unveils New Brand Identity
Leading Sustainable Asphalt Producer SteelPhalt Unveils New Brand Identity
SteelPhalt Asphalt Solutions
SteelPhalt瀝青解決方案
- Rebrand captures SteelPhalt's sustainability focus, building on proud 60-year history
- Aligns with Harsco Environmental's and Enviri's focus on innovative customer solutions
- 重新定義捕捉SteelPhalt對可持續發展的關注,以60年來引以爲豪的歷史爲基礎
- 與Harsco Environmental和Enviri專注於創新客戶解決方案相一致
ROTHERHAM, United Kingdom, Nov. 26, 2024 (GLOBE NEWSWIRE) -- SteelPhalt, a division of Harsco Environmental and a global leader in sustainable asphalt solutions, today unveiled a new brand identity that reflects its continuous commitment to sustainability through providing low-carbon products. SteelPhalt has been a pioneer in recycling and high-performance asphalt production since the 1960s and continues its legacy as a leader in sustainable asphalt solutions.
2024年11月26日,英國羅瑟漢姆(Rotherham)(全球貨幣新聞社報道)-- SteelPhalt,Harsco Environmental旗下的一個部門,作爲可持續瀝青解決方案的全球領軍企業,今天揭開了全新的品牌形象,反映了其通過提供低碳產品持續致力於可持續發展的承諾。自上世紀60年代以來,SteelPhalt一直是回收再利用和高性能瀝青生產的先鋒,並繼續作爲可持續瀝青解決方案的領導者。
SteelPhalt's new brand identity consists of a reimagined logo featuring a dual-arrow icon to capture the mission of turning steel slag, a co-product of steelmaking, into a sustainable product. SteelPhalt's steel slag aggregate reduces the need for quarried aggregate while offering a sustainable waste solution to steelmakers. SteelPhalt's website and delivery vehicles champion the new brand. The refreshed brand also signifies that SteelPhalt is poised for growth as it continually looks for opportunities to service new markets and geographies, including plans for expansion in the city of Bilbao in Spain.
SteelPhalt的全新品牌形象包括一個重新設想的標誌,展示了一個雙箭頭圖標,捕捉了將鍊鋼的副產品爐渣轉化爲可持續產品的使命。SteelPhalt的鍊鋼爐渣骨料減少了對採石骨料的需求,同時爲鍊鋼企業提供了可持續的廢棄物解決方案。SteelPhalt的網站和交付車輛均展示了新品牌。刷新的品牌也表明,SteelPhalt準備好迎接增長,不斷尋找進入新市場和地理位置的機會,包括在西班牙畢爾巴鄂市擴張的計劃。
"We are thrilled to lead the way in sustainable roadmaking solutions," said Martin Gray, director of Harsco Environmental's ecoproducts Europe division. "SteelPhalt has a long-standing reputation for its innovative use of recycled materials in high-performance asphalt, which our new brand identity captures."
「我們非常高興在可持續的道路解決方案領域引領潮流,」Harsco Environmental 的生態產品歐洲部門董事馬丁·格雷表示。「SteelPhalt以其在高性能瀝青中創新使用回收材料的悠久聲譽而聞名,而我們新的品牌形象也體現了這一點。」
SteelPhalt has long embraced sustainability within its communities. Its new, environmentally-focused brand identity aligns with its corporate membership with Sheffield & Rotherham Wildlife Trust, a charity in the United Kingdom that collaborates with the local community to safeguard and enhance the environment, creating a better future for wildlife, people and green spaces.
SteelPhalt長期以來一直在其社區內倡導可持續發展。其全新面向環保的品牌形象與其與英國謝菲爾德和羅瑟勒姆野生動物信託的企業成員關係一致,該信託是一家與當地社區合作,致力於維護和提升環境,爲野生動物、人類和綠色空間創造更美好未來的慈善機構。
About SteelPhalt
關於SteelPhalt
SteelPhalt, a division of Harsco Environmental, has been making roads more sustainable by developing and manufacturing high-performance asphalt products for roadmaking in the United Kingdom, since the 1960s. Based in Rotherham, South Yorkshire, SteelPhalt is ideally located to source slag cost-effectively from the surrounding steel industry to sustainably produce asphalt that minimizes the use of virgin and mined aggregate. With a reputation for first-class products matched by a commitment to innovation and sustainability, SteelPhalt works in partnership with councils, local authorities and contractors to deliver durable roads for a sustainable world. Visit steelphalt.com to learn more.
SteelPhalt是Harsco Environmental旗下的一個部門,自1960年代以來一直在英國製造道路更加可持續化,通過開發和製造用於道路建設的高性能瀝青產品。總部位於南約克郡羅瑟勒姆,SteelPhalt地理位置優越,可從周邊的鋼鐵行業成本效益地採購爐渣,可持續生產最大程度減少對原石和開採骨料的瀝青。SteelPhalt以一流產品的聲譽配合創新和可持續發展的承諾,在與市議會、地方當局和承包商合作中交付可持續世界的耐用道路。訪問steelphalt.com了解更多。
About Enviri
關於Enviri
Enviri is transforming the world to green, as a trusted global leader in providing a broad range of environmental services and related innovative solutions. The company serves a diverse customer base by offering critical recycle and reuse solutions for their waste streams, enabling customers to address their most complex environmental challenges and to achieve their sustainability goals. Enviri is based in Philadelphia, Pennsylvania and operates in more than 150 locations in over 30 countries. Additional information can be found at .
Enviri正在將世界轉向綠色,作爲一家值得信賴的全球領導者,提供廣泛的環保服務和相關創新解決方案。該公司通過爲多樣化客戶群提供關鍵的廢棄物回收和重複使用解決方案,幫助客戶解決複雜的環境挑戰,實現可持續發展目標。Enviri總部位於賓夕法尼亞州費城,在30多個國家的150多個地點開展業務。更多信息請訪問。
Investor Contact David Martin +1.267.946.1407 dmartin@enviri.com |
Media Contact Karen Tognarelli +1.717.480.6145 ktognarelli@enviri.com |
投資者聯繫人 David Martin +1.267.946.1407 dmartin@enviri.com |
媒體聯繫 Karen Tognarelli +1.717.480.6145 ktognarelli@enviri.com |
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譯文內容由第三人軟體翻譯。