KOSE and TOKYO ELECTRON DEVICE to Jointly Exhibit at CES, to Commercialize Mixed Reality Makeup Using Projection Mapping, Named as CES Innovation Awards (R) 2025 Honoree
KOSE and TOKYO ELECTRON DEVICE to Jointly Exhibit at CES, to Commercialize Mixed Reality Makeup Using Projection Mapping, Named as CES Innovation Awards (R) 2025 Honoree
Image: TOKYO, Nov. 26, 2024 /PRNewswire/ -- KOSE Corporation, headquartered in Chuo ward, Tokyo, and TOKYO ELECTRON DEVICE LIMITED, headquartered in Shibuya ward, Tokyo, will jointly exhibit at CES 2025, the world's largest technology show to be held in Las Vegas in the U.S. state of Nevada from January 7 to 10, 2025. The exhibit will offer mixed reality (MR) makeup simulations, as the KOSE exhibit at CES 2023 (*1) had. Using high-speed projection mapping technology to smoothly follow facial movements, anyone can try on makeup in an instant. This product has been named the CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories category. A business booth will also be set up to discuss the deployment of services encompassing makeup simulation and product purchase.
東京，2024年11月26日，KOSE股份有限公司總部位於東京中央區，而TOKYO ELECTRON DEVICE LIMITED總部設在東京澀谷區，將聯合參加2025年在美國內華達州拉斯維加斯舉辦的世界最大科技展CES。展會將提供混合現實（MR）化妝模擬，就像KOSE在CES 2023年展出一樣。利用高速投影映射技術平滑地追蹤面部動作，任何人都可以立即試妝。該產品已被評爲CES創新獎2025年度榮譽獎獲得者，位於XR技術與配件類別。業務展臺還將設立用於討論涵蓋化妝模擬和產品購買部署的服務。
(*1) News Release: KOSE to Exhibit for the First Time at CES, the World's Largest Technology Show (Japanese only):
（*1）新聞稿：KOSE首次參加世界最大科技展CES（僅日語）：
Logo:
標識：
Image:
圖像：
Outline of KOSE and TOKYO ELECTRON DEVICE Exhibit
Mixed Reality Makeup 0 min try-on studio
CES 2025 Innovation Awards 2025 Honoree
Visitors will be able to experience the technology and discuss business opportunities.
Dates: January 7-10, 2025
Booth location: Tech West, Venetian Expo, Halls A-D -- 55339 -- Lifestyle
KOSE和TOKYO ELECTRON DEVICE展覽概述
混合現實化妝 0分鐘試妝工作室
CES 2025創新獎2025年度榮譽獎獲得者
訪客將能夠體驗這項技術並討論商機。
日期：2025年1月7日至10日
展位位置：Tech West，威尼斯人展覽館，A-D展廳--55339--生活方式
Special website:
特色網站：
CES is a technology show that gathers cutting-edge products from around the world together in Las Vegas. The 2024 event was massive, with over 4,300 booths hosting more than 130,000 visitors. KOSE exhibited at CES for the first time in 2023, providing experiences of MR makeup simulations using high-speed projection mapping. Many of the more than 1,200 visitors gave the technology positive reviews, saying it both amazed and moved them, and they could sense new possibilities for self-expression. Based on these favorable reviews, KOSE judged the service had the potential to open up new possibilities for makeup and had the potential for application in many different areas, including entertainment. Paths to commercialization have been explored. At directly managed stores in Japan, customers could experience the same MR makeup service, leading to makeup proposals tailored to the individual. KOSE aims to expand sales by incorporating the insight gained into its service.
CES是一個科技展，在拉斯維加斯聚集了來自世界各地的尖端產品。2024年的活動規模龐大，有超過4300個展位，接待了超過13萬名參觀者。日本雪肌精(KOSE)於2023年首次參加CES，通過高速投影成像技術提供了MR化妝模擬體驗。超過1200名參觀者大多對這項技術給予了積極評價，稱其令人驚訝且感動，能感受到自我表達的新可能性。基於這些好評，雪肌精(KOSE)認爲這項服務有潛力開創化妝領域的新可能性，並有應用於多個領域，包括娛樂的潛力。商業化途徑已經被探討。在日本直營店，顧客可以體驗相同的MR化妝服務，得到個性化的化妝建議。雪肌精(KOSE)旨在通過將所獲見解納入其服務中來擴大銷售。
At CES 2025, which provides a global stage allowing experiences of the service and business talks, KOSE will exhibit jointly with TOKYO ELECTRON DEVICE, supplier of a core component of the service -- a special projector. KOSE will use the response to the booth to guide further service enhancements and will explore the scope of commercialization, including fields outside the beauty domain.
在CES 2025上，雪肌精(KOSE)將與服務的核心組件供應商東京電子設備(TOKYO ELECTRON DEVICE)合作參展，展示一款特殊投影儀。雪肌精(KOSE)將利用展位反饋指導進一步服務增強，並探索商業化範圍，包括美容領域之外的領域。
About MR Makeup Simulation Using High-speed Projection Mapping
This service consists of a makeup simulation system that enables instant projection of makeup onto the face of a person sitting in a booth simply by operating a control panel. The technology was developed through collaboration between KOSE and the Yoshihiro Watanabe laboratory of the Department of Information and Communications Engineering in the School of Engineering at Institute of Science Tokyo (*2). The service has been available at KOSE concept store Maison KOSE Ginza since August 2022.
關於使用高速投影成像技術的MR化妝模擬
這項服務由一種化妝模擬系統組成，通過操作控制面板，能夠即時將化妝投影到坐在展臺上的人臉上。這項技術是由雪肌精(KOSE)與東京科學大學工程學院信息通信工程系渡邊喜広實驗室合作開發的。自2022年8月起，這項服務已在雪肌精(KOSE)銀座 Konjaku 即日始店提供。
(*2) News Release: Development of Real Face Makeup Simulation System Employing High-speed Projection Mapping Technology and Color Correction technology (Japanese only):
（*2）資訊發佈：採用高速投影映射技術和顏色校正技術開發真實面部化妝仿真系統（僅限日本）：
About CES Innovation Awards
The CES Innovation Awards is an awards program held in conjunction with CES that recognizes outstanding design and technology in digital and technology products. The 2025 winners were selected in 33 categories based on criteria such as functionality, design, uniqueness and innovation. The service of KOSE and TOKYO ELECTRON DEVICE received a high score in the XR Technologies & Accessories category and named as the "CES Innovation Awards 2025 Honoree."
關於CES創新獎
CES創新獎是一個與CES同時舉辦的獎項計劃，旨在表彰數字和科技產品中優秀的設計和技術。2025年的獲獎者根據功能、設計、獨特性和創新等標準，在33個類別中被選出。日本光世（KOSE）和東京電訊設備（TOKYO ELECTRON DEVICE）的服務在XR技術與配件類別中獲得高分，並被評爲「CES創新獎2025年榮譽獎」
Note:
The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
注:
CES創新獎基於提交給評委的描述性材料。消費技術協會（CTA）未驗證任何提交材料的準確性，也未測試獲獎項目的正確性。
SOURCE KOSE Corporation
資訊源自光世（KOSE）公司
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