Google, DOJ Present Closing Arguments In AdTech Trial Monday
Google, DOJ Present Closing Arguments In AdTech Trial Monday
Alphabet, Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) and the U.S. Department of Justice are set to present closing arguments on Monday in a trial to determine if Google's advertising technology constitutes an illegal monopoly.
Alphabet, Inc.（納斯達克:GOOG）（納斯達克:GOOGL）和美國司法部將於週一進行總結陳詞，以審判是否谷歌的廣告技術構成不正當壟斷。
The Details: The DOJ alleges Google maintains a monopoly in "open-web display advertising" by dominating all aspects of the marketplace with a funnel of technologies that match online publishers to advertisers as well as controls the ad exchange market, which matches the buy side to the sell side.
詳細信息：司法部稱，谷歌通過主導市場的全部方面，使用一系列技術，將在線發佈者與廣告客戶匹配，同時控制着廣告交易市場，將買方與賣方匹配，從而在「開放網絡展示廣告」中保持壟斷地位。
"One monopoly is bad enough. But a trifecta of monopolies is what we have here," Justice Department lawyer Julia Tarver Wood said during her opening statement.
司法部律師茱莉亞·塔弗·伍德在開場陳述中表示：「一個壟斷已經糟糕透頂了。但這裏我們擁有的卻是三個壟斷。」
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Google says that the DOJ's case is focused on a narrow niche of digital advertising and that the company's market share of 25% has been decreasing as competition has increased in the space.
谷歌表示，司法部的案件集中在數字廣告的一個狹窄領域上，並且公司在這一領域的市場份額爲25%，隨着競爭加劇，該市場份額一直在減少。
According to the AP, court documents show that Google argues the government's case "boil(s) down to the persistent complaints of a handful of Google's rivals and several mammoth publishers."
據美聯社報道，法庭文件顯示，谷歌認爲政府的案件「歸結爲少數幾家谷歌競爭對手和一些龐大的發佈者的持續抱怨。」
The case is being heard by U.S. District Judge Leonie Brinkema, in Alexandria, Virginia, who is expected to decide the case and issue a written ruling by the end of the year.
該案正在弗吉尼亞州亞歷山大市由美國地方法官萊昂妮·布林克瑪審理，預計將在年底前作出裁決並發表書面裁決。
What Else: A District of Columbia judge, in a separate case, ruled in August that Google's search engine business does constitute a monopoly. The DOJ presented its proposed remedies last week, which included the requirement for Alphabet to divest Google Chrome, the internet's leading browser with over 60% market share globally.
其他信息：哥倫比亞特區一位法官在另一案件中在8月份裁定，谷歌的搜索引擎業務確實構成了壟斷。司法部上週提出了其建議的補救措施，包括要求Alphabet出售谷歌Chrome，這是全球市場份額超過60%的互聯網領先瀏覽器。
Other proposals included forcing Google to share search data with competitors, and ending default search agreements, which make Google the automatic search engine on devices and web browsers like Apple's Safari.
其他建議包括要求谷歌與競爭對手分享搜索數據，並終止默認搜索協議，這些協議使谷歌成爲設備和網頁瀏覽器（如蘋果Safari）上的自動搜索引擎。
"Google's unlawful behavior has deprived rivals not only of critical distribution channels but also distribution partners who could otherwise enable entry into these markets by competitors in new and innovative ways," the DOJ said in a statement.
「谷歌的不法行爲不僅剝奪了競爭對手的重要分銷渠道，還剝奪了本來可以通過新穎創新方式讓競爭對手進入這些市場的分銷合作伙伴」，DOJ在聲明中表示。
The judge is expected to deliver a final decision in that case next summer.
法官預計會在明年夏天就這個案件做出最終裁決。
Price Action: According to Benzinga Pro, Alphabet shares are up 1.92% at $167.92 at the time of publication Monday.
股價走勢：根據Benzinga Pro的數據，字母表（Alphabet）股價在週一出版時上漲了1.92%，報167.92美元。
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Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。
