New Street analyst Daniel Salmon upgrades $The Trade Desk (TTD.US)$ to a hold rating.
According to TipRanks data, the analyst has a success rate of 61.1% and a total average return of 12.5% over the past year.
Furthermore, according to the comprehensive report, the opinions of $The Trade Desk (TTD.US)$'s main analysts recently are as follows:
The introduction of Trade Desk's TV OS, named Ventura, planned for the second half of 2025, is seen as a strategic move to gain greater control over the Connected TV ecosystem. It aims to enhance access to device data and cultivate a more efficient marketplace. This development underscores Trade Desk's significant role in capitalizing on the immense opportunities within the CTV advertising sector.
The launch of Ventura, Trade Desk's new Streaming TV OS, targets resolving key challenges in the current CTV ecosystem. Ventura distinguishes itself by not engaging in content ownership or hardware business, focusing solely on the software aspect. The initiative has received substantial support across the industry, though specific initial partners are yet to be announced. Expectations are set for its adoption by OEMs and streaming TV aggregators by as early as 2025.
Note:
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Success rate is the number of the analyst's successful ratings, divided by his/her total number of ratings over the past year. A successful rating is one based on if TipRanks' virtual portfolio earned a positive return from the stock. Total average return is the average rate of return that the TipRanks' virtual portfolio has earned over the past year. These portfolios are established based on the analyst's preliminary rating and are adjusted according to the changes in the rating.
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New Street分析师Daniel Salmon上调$The Trade Desk (TTD.US)$至持有评级。
根据TipRanks数据显示,该分析师近一年总胜率为61.1%,总平均回报率为12.5%。
此外,综合报道,$The Trade Desk (TTD.US)$近期主要分析师观点如下:
Trade Desk推出的电视操作系统Ventura计划在2025年下半年推出,被视为在连接电视生态系统中获得更大控制权的战略举措。它旨在增强对设备数据的访问,并培养更高效的市场。此发展强调了Trade Desk在利用CTV广告领域巨大机会中的重要角色。
Ventura的推出,Trade Desk的新流媒体电视操作系统,旨在解决当前CTV生态系统中的关键挑战。Ventura通过不参与内容所有权或硬件业务而自我区分,专注于软件方面。该举措在行业板块获得了大量支持,尽管具体的初始合作伙伴尚未公布。预计到2025年,OEM和流媒体电视聚合商将开始采纳。
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