How Tim Cook's Strategy To Win Over Trump Gave Apple A Competitive Edge, And Why Sundar Pichai, Mark Zuckerberg And Others Might Be Following His Playbook
How Tim Cook's Strategy To Win Over Trump Gave Apple A Competitive Edge, And Why Sundar Pichai, Mark Zuckerberg And Others Might Be Following His Playbook
He would focus on singular, data-driven points in discussions to influence policy in Apple's favor.Apple Inc. (NASDAQ:AAPL) CEO Tim Cook's approach to building a relationship with Donald Trump during his presidency reportedly gave Cupertino unique advantages over competitors. Other tech leaders may now be taking notes.
蘋果公司（納斯達克：AAPL）首席執行官蒂姆·庫克在特朗普總統任內與他建立關係的方式據稱使其公司在競爭對手面前擁有獨特優勢。其他科技領袖現在可能正在借鑑經驗。
What Happened: A report by The Wall Street Journal highlights how Cook navigated Trump's administration with a direct, focused strategy.
事件經過：《華爾街日報》的報道突出了庫克如何通過一種直接、專注的策略應對特朗普政府。
Cook often bypassed lobbyists and government relations executives, opting instead for one-on-one meetings and phone calls with Trump.
庫克通常繞過遊說者和政府關係高管，選擇與特朗普進行一對一會面和電話交流。
He would focus on singular, data-driven points in discussions to influence policy in Apple's favor.
他在討論中聚焦於單一、以數據爲基礎的觀點，以影響有利於蘋果的政策。
This approach reportedly helped Apple avoid some of the harsher impacts of Trump's trade tariffs in 2019 and positioned the company to benefit from the administration's 2017 tax reforms.
據稱這種方式幫助蘋果在2019年避免了特朗普的貿易關稅帶來的一些嚴厲影響，並使該公司受益於政府2017年的稅收改革。
Cook also strategically aligned Apple's interests with Trump's agenda, ensuring mutual benefits. For instance, he didn't refute Trump's claim of credit for an Austin manufacturing plant that was neither new nor owned by Apple.
庫克還戰略性地將蘋果的利益與特朗普的議程保持一致，確保雙方獲得利益。例如，他並未否認特朗普聲稱對一家奧斯汀製造廠的功勞，這家工廠既不是新建的，也不是蘋果所有的。
The report noted that doing so allowed Trump to appear successful while maintaining Apple's goodwill.
報道指出，這樣做讓特朗普看起來成功，同時保持了蘋果的好感度。
Leaders of other major companies, including Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) CEO Sundar Pichai and Meta Platforms, Inc.'s (NASDAQ:META) Mark Zuckerberg are reportedly employing similar strategies.
其他一些大型公司的領導，包括字母公司（納斯達克：GOOG）（納斯達克：GOOGL）的首席執行官桑達爾·皮查伊和meta平台公司（納斯達克：META）的馬克·扎克伯格據稱正在採用類似的策略。
According to the report, executives from Boeing Co. (NYSE:BA) and FedEx Corp. (NYSE:FDX) have also attempted direct communication with Trump.
據報道，波音公司（紐交所：BA）和聯邦快遞公司（紐交所：FDX）的高管也嘗試直接與特朗普進行溝通。
Meanwhile, some have reportedly explored leveraging connections through the Department of Government Efficiency (DOGE), a role Trump assigned to Elon Musk after the Tesla Inc. CEO's vocal support for his campaign.
與此同時，據報道，一些人據悉通過政府效率部（DOGE）的聯絡來建立關係，特朗普在特斯拉首席執行官埃隆·馬斯克聲援其競選後，指定埃隆·馬斯克擔任該職務。
Why It Matters: Trump previously said that Pichai updated him on trending Google searches and Zuckerberg praised his response to an assassination attempt, showing their efforts to establish rapport.
爲何重要：特朗普此前表示，皮查伊向他通報了谷歌搜索的熱搜內容，扎克伯格則稱讚特朗普對一次刺殺未遂的回應，顯示了他們建立融洽關係的努力。
Since Trump's victory in the 2024 U.S. Presidential election, both the stock market and the cryptocurrency sector have experienced significant growth.
自特朗普在2024年美國總統選舉中獲勝以來，股市和數字貨幣行業都經歷了顯著增長。
The S&P 500 has increased by 3.22%, rising from 5,782 on Nov. 5 to 5,969 as of Friday's close. The SPDR S&P 500 ETF (NYSE:SPY) which tracks the S&P 500 Index has had a similar momentum since Trump's victory, according to data from Benzinga Pro.
標普500指數已上漲3.22%，從11月5日的5782點上漲至本週五收盤的5969點。根據彭博專業版（Benzinga Pro）的數據，跟蹤標普500指數的標普500ETF（紐交所：SPY）自特朗普當選以來也有類似的勢頭。
During the same period, NASDAQ has risen 2.71% to reach 20,776.23. The Invesco QQQ Trust (NASDAQ:QQQ) which tracks the performance of the Nasdaq-100 Index gained 2.75%.
與此同時，納斯達克上漲了2.71%，達到20776.23。納指100etf-納指100etf-invesco qqq trust（納斯達克：QQQ）跟蹤納斯達克100指數的表現增長了2.75%。
On the other hand, the overall market cap of the cryptocurrency sector has risen to $3.37 trillion, up 44.63% from $2.33 trillion on Nov. 5.
另一方面，數字貨幣行業的整體市值已經上升至3.37萬億美元，比11月5日的2.33萬億美元增長了44.63%。
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
免責聲明：本內容部分由Benzinga Neuro幫助製作，並經Benzinga編輯審查和發佈。
Photos courtesy: Wikimedia and WEF on Flickr
圖片提供：維基媒體和世界經濟論壇在Flickr上
譯文內容由第三人軟體翻譯。
