PubMatic and DIGITS Agency Bring Advanced AdTech to Local Grocery and Convenience Stores
PubMatic and DIGITS Agency Bring Advanced AdTech to Local Grocery and Convenience Stores
"As the digital marketplace for convenience stores expands rapidly, this partnership presents a great opportunity to leverage programmatic advertising at a local level," said John Nelson, CEO of Vroom Delivery. "By integrating advanced advertising solutions, we are empowering our retail partners and advertisers to engage more effectively with their customers, driving growth for the stores across the country that our part of our everyday lives."Strategic Partnership to Launch with Fareway Stores and Vroom Delivery, Offering Precise Digital Advertising, Measurement and Performance at the Local Level
與Fareway商店和vroom配送建立戰略合作伙伴關係，提供精準的數字廣告、度量和當地層面的績效。
NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 22, 2024 (GLOBE NEWSWIRE) -- DIGITS, a leading independent retail media agency, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, announce their strategic partnership to leverage PubMatic's Convert, a scalable full-funnel commerce media platform, to monetize digital grocery advertising inventory and audiences programmatically with omnichannel, closed-loop reporting. With digital grocery shopping in the United States projected to surpass $200 billion for the first time in 2024 (per EMARKETER), this partnership will empower a robust network of regional grocers, convenience stores and digital commerce platforms to capitalize on this tremendous growth with unprecedented ad tech capabilities.
無總部/卡爾福尼亞州紅木城，2024年11月22日（環球新聞通訊社）——DIGITS，領先的獨立零售媒體代理機構，以及pubmatic（納斯達克：PUBM），一家提供數字廣告供應鏈解決方案的獨立科技公司，宣佈其戰略合作伙伴關係，利用pubmatic的Convert，這是一種可擴展的全漏斗商業媒體平台，以編程方式貨幣化數字雜貨廣告庫存和受衆，提供全渠道閉環報告。預計到2024年，美國數字雜貨購物首次突破2000億美元（根據EMARKETER），這一合作關係將賦能強大的區域型雜貨商、便利店和數字商務平台，利用前所未有的廣告技術能力來抓住這一巨大的增長。
The partnership will launch with key online grocery publishers, including Fareway Stores, the local American grocery chain with more than $1.5 billion in annual revenue across 140 stores, including supermarkets, butcher shops and liquor stores, and Vroom Delivery, an on-demand service for thousands of convenience stores across the country including chains like 270-location retailer H&S Energy's Power Market and Extra Mile Brands.
該合作將與主要的在線雜貨出版商啓動，包括Fareway商店，這是一家本地的美國雜貨連鎖店，年營業收入超過15億美元，擁有140家商店，包括超市、肉店和酒類商店，以及vroom配送，這是一項爲全國數千家便利店提供的按需服務，包含像270家店鋪的H&S能源的電力市場和極致品牌這樣的連鎖店。
"As the digital marketplace for convenience stores expands rapidly, this partnership presents a great opportunity to leverage programmatic advertising at a local level," said John Nelson, CEO of Vroom Delivery. "By integrating advanced advertising solutions, we are empowering our retail partners and advertisers to engage more effectively with their customers, driving growth for the stores across the country that our part of our everyday lives."
"隨着便利店數字市場的快速擴張，這一合作關係爲在地方層面利用編程廣告提供了良好的機會，"vroom配送的首席執行官John Nelson說道。"通過整合先進的廣告解決方案，我們正在賦能我們的零售合作伙伴和廣告客戶，更有效地與他們的客戶互動，爲全國那些成爲我們日常生活一部分的商店推動增長。"
"We're ready and excited to join forces with PubMatic to drive growth and innovation in the retail media space," added Dave Glaza, CEO & Founder of DIGITS. "By combining our expertise in managed service retail media with PubMatic's cutting-edge technology, we're empowering local businesses to compete with larger retailers and providing brands with targeted, effective advertising solutions on premium onsite and offsite inventory."
"我們準備好並期待與pubmatic攜手推動零售媒體領域的增長和創新，"DIGITS的首席執行官兼創始人Dave Glaza補充道。"通過將我們在管理服務零售媒體的專業知識與pubmatic的尖端技術結合，我們正在賦能當地企業與大型零售商競爭，併爲品牌提供針對性的有效廣告解決方案，覆蓋優質的現場和非現場庫存。"
Consumer shopping habits are increasingly moving towards online shopping as more individuals choose delivery and pickup options from local grocery stores. According to EMARKETER's forecast, grocery will become the largest e-commerce category by 2026, with a projected $335.19 billion in sales by 2027. This shift offers significant growth potential for programmatic digital advertising, allowing brands to use targeted local ads to connect with consumers who are shopping for groceries and household products online. This collaboration will empower local businesses throughout the United States to take advantage of programmatic technology by maximizing the value of their digital resources and offering brands key opportunities to engage with shoppers right at the point of sale.
消費者的購物習慣正越來越多地轉向在線購物，因爲越來越多的人選擇從當地雜貨商店進行送貨和自取。根據EMARKETER的預測，到2026年，雜貨將成爲最大的電子商務類別，預計到2027年銷售額將達到3351.9億。這一轉變爲程序化數字廣告提供了顯著的增長潛力，使品牌能夠使用有針對性的本地廣告與在線購買雜貨和居家用品的消費者聯繫。這種合作將使美國的本地企業能夠利用程序化技術，通過最大化其數字資源的價值，提供品牌與消費者在銷售點接觸的關鍵機會。
"PubMatic is excited to empower local businesses to harness the power of their digital assets and connect with consumers in new and innovative ways," remarked Tim Rogers, Vice President of Commerce Media at PubMatic. "This partnership will be a game-changer for the consumer, the local retailer and brand marketer, and we're excited to see its impact on the commerce industry."
「pubmatic很高興能讓本地企業利用其數字資產的力量，並以新的創新方式與消費者建立聯繫，」pubmatic的商務媒體副總裁tim羅傑斯表示。「這一合作將對消費者、本地零售商和品牌市場營銷人員產生重大影響，我們期待看到其對商業行業的影響。」
For more information on DIGITS, visit:
有關DIGITS的更多信息，請訪問：
For more information on PubMatic's Convert solution, visit:
有關pubmatic的Convert解決方案的更多信息，請訪問：
About DIGITS:
DIGITS is a leading independent retail media agency that empowers brands to connect with consumers at the point of purchase. With a deep understanding of the retail landscape and a focus on data-driven insights, DIGITS helps brands optimize their media investments and drive measurable results.
關於DIGITS：
DIGITS是一家領先的獨立零售媒體機構，旨在幫助品牌在消費購買時與消費者進行連接。憑藉對零售環境的深刻理解以及對數據驅動洞察的關注，DIGITS幫助品牌優化其媒體投資並推動可衡量的結果。
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
關於PubMatic：
pubmatic（納斯達克：PUBM）是一家獨立科技公司，通過提供數字廣告未來供應鏈，最大化客戶價值。pubmatic 的賣方平台使全球領先的數字內容創作者能夠在開放互聯網中控制其庫存的訪問，並通過使市場營銷人員能獲得投資回報、接觸可尋址受衆來提高貨幣化能力。自2006年以來，我們以基礎設施爲驅動的方式促進了數據的實時高效處理和利用。通過提供可擴展靈活的程序化創新，我們在爲客戶改善成果的同時，倡導一個充滿活力和透明的數字廣告供應鏈。
Press Contact:
Ashley Jacobson, Director of Corporate Marketing
press@pubmatic.com
新聞媒體聯繫人：
Ashley Jacobson，企業營銷董事。
press@pubmatic.com
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103
PubMatic的公關傳媒採用的是廣告業公佈的消息。
pubmaticteam@broadsheetcomms.com
(917) 826-1103
譯文內容由第三人軟體翻譯。
