Roku Shares Fell 6% On Wednesday: What Happened?
Roku Shares Fell 6% On Wednesday: What Happened?
Roku and The Trade Desk operate within the same ecosystem of streaming services and advertising. While Roku focuses on its hardware and streaming platform, it also relies heavily on ad revenue, making it sensitive to competition in the ad-tech space.Roku Inc. (NASDAQ:ROKU) shares traded lower on Wednesday, potentially in response to The Trade Desk Inc. (NASDAQ:TTD) unveiling its new streaming TV operating system, Ventura. Here's what you need to know.
週三，roku inc. (納斯達克: ROKU) 的股價下跌，可能是對The Trade Desk Inc. (納斯達克: TTD) 推出其新的流媒體電視操作系統 Ventura 的回應。以下是您需要知道的內容。
What Happened: The Trade Desk introduced Ventura Wednesday morning, a platform aimed at improving the efficiency of streaming TV advertising. The system, which is expected to roll out in 2025, addresses inefficiencies in ad supply chains and user experiences while offering enhanced targeting and personalization tools for advertisers.
事件經過：The Trade Desk於週三早上推出了Ventura，這是一個旨在提高流媒體電視廣告效率的平台。預計該系統將於2025年推出，解決廣告供應鏈和用戶體驗方面的低效問題，同時爲廣告商提供增強的定位和個性化工具。
The announcement appears to have sparked competitive pressure concerns for Roku, a leader in the streaming TV ecosystem. Ventura's planned partnerships with original equipment manufacturers (OEMs) and other aggregators may challenge Roku's dominance in the space by introducing a rival platform optimized for advertisers and publishers.
此消息似乎引發了對Roku的競爭壓力擔憂，Roku是流媒體電視生態系統的領導者。Ventura計劃與原始設備製造商（OEMs）和其他聚合商合作，可能通過推出一個爲廣告商和發佈商優化的競爭平台，挑戰Roku在該領域的主導地位。
Roku and The Trade Desk operate within the same ecosystem of streaming services and advertising. While Roku focuses on its hardware and streaming platform, it also relies heavily on ad revenue, making it sensitive to competition in the ad-tech space.
Roku和The Trade Desk在流媒體服務和廣告的同一生態系統內運作。儘管Roku專注於其硬件和流媒體平台，但其廣告收入也佔據重要地位，使其對廣告技術領域的競爭非常敏感。
The Trade Desk's Ventura initiative emphasizes cross-platform integration and content neutrality, potentially appealing to advertisers looking for streamlined solutions and more transparency.
The Trade Desk的Ventura計劃強調跨平台集成和內容中立性，可能吸引尋找簡化解決方案和更多透明度的廣告商。
"We're at a point in the evolution of streaming TV where we must ensure the supply chain of streaming TV advertising is competitive and transparent, so advertisers can maximize campaign performance, publishers can fund this new golden age of TV, and consumers have a better streaming TV ad experience," said Jeff Green, founder and CEO of The Trade Desk.
The Trade Desk的創始人兼首席執行官Jeff Green表示：「在流媒體電視發展的關鍵時刻，我們必須確保流媒體電視廣告的供應鏈具有競爭力和透明性，以便廣告商可以最大化廣告效果，發佈商可以爲這個新的黃金時代的電視節目提供資金，消費者可以獲得更好的流媒體電視廣告體驗。」
"This innovation has to come in the OS, and it has to come from a company that brings the objectivity of not owning any streaming TV content. At The Trade Desk, all we want is a fair marketplace, where supply chain costs are minimized, and advertiser trust can thrive."
「這種創新必須來自操作系統，必須來自一個沒有擁有任何流媒體電視內容所有權的公司。在The Trade Desk，我們想要的只是一個公平的市場，可以最小化供應鏈成本，廣告商信任得以發展。」
ROKU Price Action: Roku shares closed Wednesday down 6.66% at $68.71 at the time of writing, according to Benzinga Pro.
ROKU股價表現：根據Benzinga Pro的數據，在撰寫本文時，Roku的股價下跌了6.66%，收於68.71美元。
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圖片來自Shutterstock。
譯文內容由第三人軟體翻譯。
