Meta Taps Former Salesforce AI Chief To Lead Enterprise AI Push
Meta Taps Former Salesforce AI Chief To Lead Enterprise AI Push
Rather than monetizing AI through direct subscriptions, Meta aims to enhance its existing advertising and social media platforms using its Llama language models.Meta Platforms Inc. (NASDAQ:META) has appointed Clara Shih, former Salesforce Inc (NYSE:CRM) artificial intelligence chief, to head its newly formed Business AI division, marking a significant expansion of the social media giant's AI strategy for enterprise customers.
meta platforms公司（納斯達克：META）已任命前Salesforce Inc（紐約證券交易所：CRM）人工智能負責人Clara Shih負責領導其新組建的業務人工智能部門，標誌着這家社交媒體巨頭在企業客戶領域的人工智能策略大幅擴張。
What Happened: Shih, who announced her move via LinkedIn on Tuesday, will spearhead Meta's efforts to develop AI tools for businesses using Meta's social platforms. "Our vision is to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era," Shih stated.
事件經過：Clara Shih週二通過LinkedIn宣佈她的調動，將帶領Meta努力開發利用Meta社交平台的企業的人工智能工具。"我們的願景是使尖端人工智能能夠讓每個企業易於獲取，讓所有人在人工智能時代找到成功並擁有他們的未來，"Shih說。
The appointment comes as Meta accelerates its unique open-source AI approach, differentiating itself from competitors like Microsoft Corp. (NASDAQ:MSFT)-backed OpenAI and Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google.
此任命發生在Meta加速其獨特的開源人工智能方法時，使其區別於類似微軟公司（納斯達克：MSFT）支持的OpenAI和Alphabet Inc.（納斯達克：GOOG）（納斯達克：GOOGL）谷歌這樣的競爭對手。
Rather than monetizing AI through direct subscriptions, Meta aims to enhance its existing advertising and social media platforms using its Llama language models.
與其通過直接訂閱來實現人工智能的貨幣化相反，Meta的目標是利用其Llama語言模型增強其現有的廣告和社交媒體平台。
Why It Matters: Meta's AI push has gained momentum under CEO Mark Zuckerberg's leadership. During the company's third-quarter earnings call, Zuckerberg revealed plans for Llama 4, announcing an unprecedented computing infrastructure utilizing over 100,000 Nvidia Corp. (NASDAQ:NVDA) H100 GPUs. The next-generation model is scheduled for release in early 2025.
爲什麼重要：在首席執行官馬克·扎克伯格的領導下，Meta的人工智能推動在公司第三季度業績電話會議上取得了增長。扎克伯格透露了Llama 4的計劃，宣佈將使用超過100,000個英偉達公司（納斯達克：NVDA）的H100 GPU實現空前的計算基礎設施。下一代模型計劃於2025年初發布。
The company has already begun integrating AI-generated content into its platforms, including AI-created photo carousels on Facebook and AI chatbots on Instagram.
該公司已開始將人工智能生成的內容整合到其平台中，包括Facebook上的人工智能創建的圖片輪播和Instagram上的人工智能聊天機器人。
Bank of America Securities recently labeled Meta an "AI Story," citing the growing adoption of Llama and Meta AI. The firm projects AI-driven advertising improvements to materialize by 2025.
美國銀行證券最近將Meta標記爲"人工智能故事"，並稱贊Llama和Meta人工智能的日益普及。該公司預計到2025年，由人工智能驅動的廣告改進將會實現。
The move follows Meta's strong third-quarter performance, where the company exceeded analyst expectations while signaling increased capital investment in AI infrastructure. Zuckerberg has touted the company's $405 billion Llama 3.1 model as having superior cost performance compared to competing closed models.
此舉是繼Meta強勁的第三季度表現之後，公司超出了分析師的預期，同時表明增加了對人工智能基礎設施的資本投資。扎克伯格吹捧該公司的4050億美元的Llama 3.1模型在成本績效方面優於競爭對手的封閉模型。
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Image via Pixabay
圖片由Pixabay提供
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
譯文內容由第三人軟體翻譯。
