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Nio Still Hopes to Expand Global Presence to up to 25 Countries and Regions by 2025

Nio Still Hopes to Expand Global Presence to up to 25 Countries and Regions by 2025

蔚來仍希望到2025年將其全球貨幣影響力擴展到多達25個國家和地區。
CnEVPost ·  09:40

Nio (NYSE: NIO) has largely stopped exploring new markets over the past few years, focusing on its existing overseas markets in Europe, after announcing a goal of entering more than 25 countries and regions by 2025 about 3 years ago.

Nio(紐交所:NIO)在過去幾年中基本停止了探索新市場的工作,專注於其現有的境外市場歐洲。這是因爲在大約三年前宣佈的目標是到2025年進入超過25個國家和地區。

Now the Chinese electric vehicle (EV) maker has revived that goal, signaling a significant acceleration in the pace of its international expansion.

現在,中國電動汽車(EV)maker 已經重振了這一目標,顯示其國際擴張步伐顯著加快。

"I hope that we can expand to up to 25 different countries or regions by the end of next year," Nio's co-founder and president Qin Lihong said in an interview with Chinese state-run media outlet CGTN on the sidelines of the just-concluded 29th Conference of the Parties to the UN Framework Convention on Climate Change (COP29) in Baku, Azerbaijan.

Nio 的聯合創始人兼總裁秦力洪在阿塞拜疆巴庫剛剛結束的聯合國氣候變化框架公約締約方會議第29屆會議(COP29)期間接受中國國有媒體 CGTN 採訪時表示:"我希望到明年年底,我們可以擴展到最多25個不同的國家或地域板塊。"

"And we want to enter more than 90 percent of the market presence in next five to 10 years. That's our plan," Qin added, according to a video of the interview released last night.

"我們希望在未來五到十年內進入90%以上的市場佔有率。這就是我們的計劃,"秦補充道,依據昨晚發佈的採訪視頻。

Nio unveiled its plans to enter the global market in May 2021 and opened its first showroom in an overseas market in Norway on October 1 of the same year, marking the official start of its international expansion efforts.

Nio 於2021年5月公佈了其進入全球市場的計劃,並於同年10月1日在挪威的境外市場開設了第一家展廳,標誌着其國際擴張努力的正式開始。

About two months after entering Norway, Nio unveiled its plans to expand globally at the Nio Day 2021 event on December 18, 2021, stating that it would soon enter Germany, the Netherlands, Sweden and Denmark.

在進入挪威大約兩個月後,Nio 於2021年12月18日在 Nio Day 2021 活動上揭示了其全球擴張計劃,聲明將很快進入德國、荷蘭、瑞典和丹麥。

Nio aimed to serve users in more than 25 countries and regions around the world by 2025, the company's founder, chairman, and CEO William Li announced at the Nio Day 2021 event.

Nio 計劃在2025年前爲全球超過25個國家和地域板塊的用戶數提供服務,公司創始人、董事長兼首席執行官李斌在 Nio Day 2021 活動上宣佈。

Li didn't announce at the time which those 25 countries would include, but subsequent local media reports said they would include core global automotive markets including the US, Western Europe, Australia, and New Zealand.

李斌當時沒有宣佈這25個國傢俱體包括哪些,但隨後當地媒體報道稱,它們將包括美國、西歐、澳洲和新西蘭等核心全球汽車市場。

After entering more European countries as planned, Nio has spent the last few years overseas focusing on five markets -- Norway, Germany, the Netherlands, Sweden and Denmark -- while restraining from entering others.

按照計劃進入更多歐洲國家後,蔚來在過去幾年專注於五個境外市場——挪威、德國、荷蘭、瑞典和丹麥,同時限制進入其他市場。

Meanwhile, Nio's prospects for entering the US market have become murkier as the US tightens restrictions on Chinese carmakers.

與此同時,隨着美國收緊對中國汽車製造商的限制,蔚來進入美國市場的前景變得更加模糊。

This year, Nio resumed its efforts to expand into new markets, announcing on October 4 the formation of Nio MENA with its Middle East backer, Abu Dhabi-based CYVN Holdings, marking its entry into the Middle East and North Africa (MENA) market.

今年,蔚來恢復了擴張新市場的努力,10月4日宣佈與中東支持者阿布扎比的CYVN控股公司成立蔚來中東和北非(MENA)公司,標誌着其進入中東和北非市場。

The UAE had been selected as the initial market for Nio MENA, positioning the region as a key player in the deployment of advanced autonomous driving systems and battery swap technology.

阿聯酋被選爲蔚來中東和北非的初始市場,該地域板塊被定位爲推進先進自動駕駛系統和電池更換科技的重要參與者。

On November 15, Nio announced the appointment of Green Car as its national distributor in Azerbaijan to enter the Azerbaijani market, for the first time ever, through a partnership with a local distributor, rather than the direct sales model the company had previously been using.

11月15日,蔚來宣佈任命Green Car作爲其在阿塞拜疆的國家分銷商,首次通過與當地分銷商的合作進入阿塞拜疆市場,而不是之前一直使用的直銷模式。

Nio would officially begin deliveries in Azerbaijan in the second quarter of 2025, offering a full suite of services to customers in the Caucasus, the company said.

蔚來表示將在2025年第二季度正式開始在阿塞拜疆的交付,爲高加索地區的客戶提供全面的服務。

Qin said in the CGTN interview that every automotive company is born global and that Nio could not even survive in a single market without a global presence.

秦在CGTN的採訪中表示,每個汽車公司都是全球化的,沒有全球存在,蔚來甚至無法在單一市場生存。

He emphasized that the Chinese home market remains paramount for Nio.

他強調中國本土市場對蔚來說至關重要。

"So of course, you know, China is our home market. And also this is the biggest and also the most competitive market. We have to beat the competition in the China market first of all."

「所以,當然你知道,中國是我們的本土市場。這也是最大的、競爭最激烈的市場。我們必須首先在中國市場打敗競爭對手。」

"And in parallel, we will proactively expand our presence in different regions and markets around the world. In the Middle East, Europe, and also Azerbaijan," Qin said.

「同時,我們將積極擴大我們在全球不同地域板塊和市場的存在。在中東、歐洲,還有阿塞拜疆,」秦說道。

Nio enters Azerbaijan market with unprecedented distributor deal

蔚來與阿塞拜疆市場簽署史無前例的經銷商協議

譯文內容由第三人軟體翻譯。


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