Interpublic Wins Holding Company of the Year at The Drum Awards Festival
Interpublic Wins Holding Company of the Year at The Drum Awards Festival
FCB Named Agency Network of the Year
Interpublic Secures 24 Awards Overall—More Than Any Other Marketing Group
FCb被評爲年度代理網絡
Interpublic總共獲得24個獎項——比其他任何營銷集團都多
New York, NY, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today an exceptional performance at The Drum Awards Festival 2024 — the global media publication's prestigious awards program that recognizes the best companies and people from across the marketing and communications industry. Claiming the coveted title of Holding Company of the Year, alongside FCB, which won Agency Network of the Year, Interpublic and its companies had an impressive showing, with AREA 23 (an IPG Health Company), FCB, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe and UM securing a total of three Grand Prix, three Chair's Awards, one Editor's Choice Award and numerous Gold awards.
紐約,紐約,2024年11月18日(全球新聞通訊)——Interpublic集團(紐交所:IPG)今天宣佈在2024年The Drum Awards Festival上取得了卓越的表現——該全球媒體出版物的權威獎項,旨在表彰來自營銷和通信行業的最佳公司和個人。與獲得年度代理網絡的FCb一同獲得備受青睞的年度控股公司稱號,Interpublic及其公司表現出色,AREA 23(IPG健康公司)、FCb、Golin、Initiative、Jack Morton、McCann世界集團、MullenLowe和Um共獲得了3個大獎、3個主席獎、1個編輯選擇獎和衆多黃金獎。
Wins across the network spanned several categories, including Advertising, Design, Content and Social Purpose.
整個網絡的勝利涵蓋了多個類別,包括廣告、設計、內容和社會目的。
Grand Prix-winning campaigns included "The Last Barf Bag" by FCB Chicago for Dramamine in the Advertising and Content categories, and "Spreadbeats" by FCB New York for Spotify in the Design category. FCB also won two Chair's Awards for "Spreadbeats" by FCB New York for Spotify and "Lap of Legends" by FCB New York for AB InBev-Michelob Ultra. AREA 23, an IPG Health Company, took home a Chair's Award for "MAGNETIC STORIES" for Siemens Healthineers. FCB also received the Editor's Choice Award for "The Last Barf Bag."
獲大獎的活動包括FCb芝加哥爲Dramamine創作的《最後的嘔吐袋》(廣告和內容類別),以及FCb紐約爲Spotify創作的《Spreadbeats》(設計類別)。FCb還因《Spreadbeats》獲得了兩項主席獎,另因《傳奇之旅》獲得了另一項主席獎。AREA 23,一家IPG健康公司,也因《MAGNETIC STORIES》爲西門子醫療獲得了一項主席獎。FCb還因《最後的嘔吐袋》獲得了編輯選擇獎。
Additional Gold award-winning campaigns from Interpublic include:
來自Interpublic的額外黃金獎獲獎活動包括:
- "IMPOSSIBLE JOURNEY" by AREA 23, an IPG Health Company for ASTER
- "In Transit" by AREA 23, an IPG Health Company & Weber Shandwick
- "MAGNETIC STORIES" by AREA 23, an IPG Health Company for Siemens Healthineers
- "Runner 321" by FCB Canada for adidas
- "Banned Book Club" by FCB Chicago for Digital Public Library of America
- "The Last Barf Bag" by FCB Chicago for Dramamine
- "Lap of Legends" by FCB New York for AB InBev—Michelob ULTRA
- "The Misheard Version" by Golin for Specsavers
- "Every Second Counts: Forcing Eyes and Ears on Usher Syndrome" by Initiative for Usher Syndrome Society
- "AI Fest: Choose Your Own Adventure" by Jack Morton Worldwide
- "THE AUTOGRAPH" by LOLA MullenLowe for Persil
- "Unmentionable Stains" by MullenLowe for Unilever
- "The Bouillon Bag" by MullenLowe for Unilever
- "Stains of Glory - Ala Argentina" by MullenLowe SSP3 for Unilever—Ala Argentina
- "Using Football Humour to Creatively Highlight a Different Kind of Balls" by UM Birmingham (in partnership with FP7 McCann) for The Testicular Cancer Society
- "不可能的旅程" 由AREA 23(IPG健康公司)爲ASTER創作
- "在途中" 由AREA 23(IPG健康公司)和微博Shandwick創作
- "磁性故事" 由AREA 23(IPG健康公司)爲西門子健康科技創作
- "跑者321" 由FCb加拿大爲adidas創作
- "被禁書俱樂部" 由FCb芝加哥爲美國數字公共圖書館創作
- "最後的嘔吐袋" 由FCb芝加哥爲德拉米敏製作
- "傳奇之旅" 由FCb紐約爲百威英博-米勒輕啤酒製作
- "誤聽的版本" 由Golin爲Specsavers製作
- "每一秒都重要:關注厄舍綜合症" 由厄舍綜合症協會發起
- "人工智能節:選擇你的冒險" 由傑克·摩頓全球公司製作
- "簽名" 由LOLA MullenLowe爲Persil製作
- "不願提及的污漬" 由MullenLowe爲聯合利華(英國)製作
- "肉湯袋" 由MullenLowe爲聯合利華(英國)製作
- 《榮耀的污點 - 阿根廷版》由MullenLowe SSP3爲聯合利華(英國)創作
- 《用足球幽默創造性地突出另一種球》由伯明翰大學(與FP7 McCann合作)爲睾丸癌協會創作
"It's exciting to see so many of our Interpublic brands making creative work that is being celebrated by the industry," noted Susan Credle, Creative Advisor, Interpublic. "Creativity in service to our clients' brands is good for business — ours and theirs," she continued.
「看到我們這麼多Interpublic品牌創作的作品受到行業板塊的認可,令人振奮,」Interpublic的創意顧問Susan Credle表示。「服務於客戶品牌的創意對我們的業務和他們的業務都是有益的,」她繼續說道。
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About Interpublic
Interpublic (NYSE: IPG) () is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world's best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.89 billion in 2023.
關於Interpublic
Interpublic (紐交所: IPG) 是一家基於價值、數據驅動和創意驅動的營銷解決方案提供商。作爲一些世界上最知名和最具創新性的通信-半導體專業人士的家,其全球貨幣品牌包括Acxiom、Craft、FCb、FutureBrand、Golin、Huge、Initiative、IPG Health、IPG Mediabrands、Jack Morton、KINESSO、MAGNA、McCann、Mediahub、Momentum、MRm、MullenLowe Global、Octagon、R/GA、Um、Weber Shandwick等。IPG是一家標準普爾500公司,2023年總營業收入爲108.9億美元。
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
聯繫信息
湯姆·坎寧安
(新聞發佈)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
傑瑞·萊什尼
(分析師,投資者)
(212) 704-1439
譯文內容由第三人軟體翻譯。