Craig-Hallum analyst Jason Kreyer maintains $Zeta Global (ZETA.US)$ with a buy rating, and maintains the target price at $45.
According to TipRanks data, the analyst has a success rate of 52.2% and a total average return of 16.2% over the past year.
Furthermore, according to the comprehensive report, the opinions of $Zeta Global (ZETA.US)$'s main analysts recently are as follows:
Despite a short report challenging Zeta Global's data gathering and revenue creation methods, analysts continue to support the company's unique marketing and advertising proposition, which is expected to secure long-term market share. Nevertheless, the report has heightened the perceived risks related to execution and regulations surrounding its data practices, leading to a decrease in the revenue projections for 2025 and 2026 by approximately 10%.
The shares of Zeta Global experienced a significant drop following the release of a report from a short seller. There remain unanswered questions that prevent a more bullish stance, as it will require time for both the market and analysts to gain clarity on the issues brought to light. The spectrum of potential outcomes currently suggests a less attractive risk-adjusted return.
Following the Q3 report, the underlying revenue growth trends for Zeta Global were observed to be consistent with the previous quarter. The discussion regarding the company's revenue prospects for 2025 is largely focused on the potential for advocacy retention and the opportunity for agency expansion.
Note:
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Success rate is the number of the analyst's successful ratings, divided by his/her total number of ratings over the past year. A successful rating is one based on if TipRanks' virtual portfolio earned a positive return from the stock. Total average return is the average rate of return that the TipRanks' virtual portfolio has earned over the past year. These portfolios are established based on the analyst's preliminary rating and are adjusted according to the changes in the rating.
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