Sime Darby Unveils Refreshed Brand Identity, Strategy
Sime Darby Unveils Refreshed Brand Identity, Strategy
The Group Chief Executive Officer Datuk Jeffri Salim Davidson said the evolution and rebranding resonates with the group's new purpose of bringing the best products and solutions to enable Asia Pacific to move and develop.
Sime Darby Bhd is undergoing a transformation journey and the journey started with a refreshed brand identity and strategy.
Sime Darby Bhd 正在進行轉型之旅，這段旅程始於品牌形象和策略的重新調整。
Moving forward from today, the congolomerate will be known as Sime to reflect the group's vision for the future focusing on being the pure-play powerhouse in the automotive and industrial equipment segments.
從今天起，該集團將被稱爲Sime，以反映集團對未來的願景，專注於成爲汽車和工業設備領域的純粹力量。
In line with the rebranding, Sime also introduced its new tagline, Bridging Opportunities, that will encapsulates its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
與重塑品牌形象相呼應，Sime還推出了新的標語「橋接機會」，這將概括其在推動增長和創造可持續價值方面在地域板塊中起到的領先作用。
The Group Chief Executive Officer Datuk Jeffri Salim Davidson said the evolution and rebranding resonates with the group's new purpose of bringing the best products and solutions to enable Asia Pacific to move and develop.
集團首席執行官Datuk Jeffri Salim Davidson表示，品牌的演變和重塑與集團的新目標相契合，即爲亞太地區提供最佳產品和解決方案，以實現移動和發展。
MORE TO COME
敬請期待更多內容。
譯文內容由第三人軟體翻譯。
