Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools. Alphabet, Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google released its Holiday 100 annual list of curated gift ideas based on Google search trends data and Google's Shopping graph dataset of 45 billion product listings.
Alphabet公司（NASDAQ:GOOG）（NASDAQ:GOOGL）的Google發佈了其基於Google搜索趨勢數據和Google購物圖數據集的節日100年度禮品清單，涵蓋了450億個產品列表。
Here's a look at some of the product searches trending this holiday season.
以下是本節假日季節一些熱門產品搜索的概況。
The Details: All of the featured Google Trends in the Holiday 100 meet one or more of the following criteria for 2024: search interest that hit an all-time high, breakout search interest, trending or top search interest, dramatically higher search interest compared to pre-COVID-19 pandemic norms or noteworthy regional differences in U.S. search interest.
細節：所有在節日100中特色的Google趨勢均滿足以下2024年的一個或多個標準：達到歷史最高搜索興趣，突破性搜索興趣，趨勢或熱門搜索興趣，與COVID-19大流行前的搜索習慣相比搜索興趣明顯增加，或美國地區搜索興趣有顯著差異。
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools.
Google表示，這些數據是從2024年5月至9月通過Google趨勢探索工具和Google的專有內部工具測量和驗證的。
Beauty: e.l.f. Beauty, Inc.'s (NYSE:ELF) e.l.f. Halo Glow Liquid Filter is a featured product in the Beauty category as searches for the term "e.l.f. filter" were up 5,000% during the year. Estee Lauder Companies, Inc. (NYSE:EL) is also on the Holiday 100 as "Estee Lauder night serum" searches went up 130% in 2024. Google highlighted a surge in interest in "unisex fragrances" with searches up by 130%.
美容：e.l.f. Beauty公司（NYSE:ELF）的e.l.f. Halo Glow液體過濾器是美容類別中的特色產品，因爲「e.l.f. filter」一詞的搜索量在一年內增長了5000%。雅詩蘭黛公司（NYSE:EL）也入選節日100，因爲「Estee Lauder night serum」搜索在2024年增長了130%。Google強調了對「中性香水」的興趣激增，搜索量增加了130%。
Toys & Games: Google highlighted Mattel, Inc.'s (NASDAQ:MAT) Barbie brand in the Toys and Games category saying that searches for "Barbie Dreamhouse" spike every holiday season. The Playstation Portal from Sony Group Corp. (NYSE:SONY) may also be a hot toy this year as Google reports searches for "ps portal" grew 50% this year.
玩具和遊戲：Google突出了Mattel公司（NASDAQ:MAT）的芭比品牌，稱搜索「芭比夢幻屋」每個節日期間都有激增。來自索尼集團公司（NYSE:SONY）的Playstation Portal今年也可能是熱門玩具，因爲Google報告稱「ps portal」的搜索今年增長了50%。
Apparel/Shoes: Nike, Inc. (NYSE:NKE) could see a bump in sales this holiday season with Google highlighting the athletic brand in the Apparel category. Searches for "tennis skirt" and "Nike Motiva" both hit all-time highs in 2024. The Holiday 100 list also features searches for "ballet flats" which climbed by 84% in 2024.
服裝/鞋類：耐克公司（NYSE:NKE）有望在今年的假日季節看到銷售增長，Google在服裝類中突出了這個運動品牌。2024年，「網球裙」和「Nike Motiva」的搜索量均創下歷史新高。節日100名單還包括「芭蕾平底鞋」的搜索量，在2024年增長了84%。
Why It Matters: Brands and retailers offering the products featured in Google's Holiday 100 gift guide could see a lift in sales during the 2024 holiday season resulting from the increased consumer interest indicated by Google Trends search data. Investors will get a look at the holiday season's sales and revenue when the companies report next quarter's results in early 2025.
爲何重要：提供Google節日100禮品指南中特色產品的品牌和零售商可能會因Google趨勢搜索數據顯示的消費者興趣增加而在2024年假期季節提升銷售額。投資者將在這些公司在2025年初報告的下一個季度業績中看到假日季節的銷售和營業收入情況。
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Photo: Jill Wellington from Pixabay
圖片：來自Pixabay的Jill Wellington
譯文內容由第三人軟體翻譯。
