Metropolitan Transportation Authority Awards Clear Channel Outdoor A 15-Year Deal To Reimagine And Grow Revenue For More Than 250 Roadside Displays On MTA Property In The NY/NJ/CT Metro Area
Metropolitan Transportation Authority Awards Clear Channel Outdoor A 15-Year Deal To Reimagine And Grow Revenue For More Than 250 Roadside Displays On MTA Property In The NY/NJ/CT Metro Area
Exclusive Media Contract Includes 250+ Displays in the Greater NY, NJ, CT Metro Area, Gives Brands a First-Ever One-Stop Shop to Reach Residents and Tourists as they Drive, Walk or Fly in the Region
獨家媒體合同包括紐約大區、新澤西和康涅狄格州超過250個展示屏，爲品牌提供了一個前所未有的一站式平台，以便在該地域板塊範圍內接觸到居民和遊客，無論他們是開車、步行還是飛行。
NEW YORK, Nov. 13, 2024 /PRNewswire/ -- The MTA, North America's largest transportation network, and its Board of Directors voted Sept. 25, 2024, to award its roadside Out-of-Home (OOH) advertising concession to Clear Channel Outdoor (NYSE:CCO). As of Nov. 1, and extending for 15 years, CCO takes over all management, operations and advertising sales for more than 250 roadside displays on MTA property in the NY/NJ/CT Metro area.
紐約，2024年11月13日 /美通社/ -- 北美最大的運輸網絡MTA及其董事會於2024年9月25日投票決定將其路邊戶外廣告特許經營權授予clear channel outdoor（紐交所代碼：CCO）。自11月1日起，CCO將接管紐約/新澤西/康涅狄格大區MTA物業上超過250個路邊展示屏的所有管理、運營和廣告銷售，合約有效期爲15年。
Importantly, for local and national brands looking to reach coveted residents and visitors throughout the region, this move adds to CCO's already sought-after collection of NY/NJ area OOH displays which includes all ad signage at Port Authority of New York and New Jersey (PANYNJ) airports as well as its multitude of digital spectaculars and printed signage in Times Square.
重要的是，對於尋求接觸該地域板塊極具吸引力的居民和遊客的當地及全國品牌而言，此舉將增加CCO已經頗受歡迎的紐約/新澤西地區戶外廣告展示的數量，包括在紐約和新澤西港務局（PANYNJ）機場的所有廣告標識，以及時代廣場的衆多數字廣告和印刷標識。
譯文內容由第三人軟體翻譯。
