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Jasper Launches the Industry's First AI Knowledge Layer Built Specifically for Marketing

Jasper Launches the Industry's First AI Knowledge Layer Built Specifically for Marketing

Jasper推出了行業板塊首個專爲營銷而打造的人工智能知識層
PR Newswire ·  11/12 17:00

Jasper furthers its leadership in AI marketing with its new proprietary Brand IQ and Marketing IQ technologies, delivering enhanced brand control and marketing intelligence to enterprise marketing teams

Jasper通過其全新專有的Brand IQ和Marketing IQ技術在人工智能營銷領域進一步加強領導地位,爲企業營銷團隊提供增強的品牌控制和營銷智能

SAN FRANCISCO, Nov. 12, 2024 /PRNewswire/ -- Jasper, the world's leading AI marketing platform, today at Web Summit announced the release of the industry's first AI knowledge and context layer built specifically for marketing, powered by the company's new Brand IQ and Marketing IQ technologies. Together, these proprietary technologies enable marketers to scale content and campaigns that are on-brand and optimized for marketing best practices. As the first and only platform to automatically ensure brand compliance across both text and visual content, Jasper's new technologies represent a significant step forward in fulfilling the company's mission to elevate marketers with the power of AI.

舊金山,2024年11月12日 / PRNewswire / -- Jasper,全球領先的人工智能營銷平台,在Web Summit宣佈推出業內首個專爲營銷打造的AI知識和上下文層,由該公司的全新Brand IQ和Marketing IQ技術驅動。這些專有技術共同使營銷人員能夠量身定製符合品牌標準並針對營銷最佳實踐進行優化的內容和廣告活動。作爲唯一能夠自動確保品牌一致性的平台,Jasper的新技術代表了公司在實現藉助人工智能提升營銷人員能力的使命中邁出的重要一步。

The new purpose-built AI capabilities address a clear gap in the market, where enterprise marketing organizations have struggled with horizontal AI solutions that lack marketing-specific intelligence and brand control capabilities. As an LLM-agnostic vendor, Jasper runs 39 different LLMs across its customer base, all curated to specific AI use cases. By layering marketing knowledge and each company's specific brand guidelines onto each model, Jasper delivers a powerful platform that thinks like a marketer and acts like a brand guardian.

這些新的專爲營銷打造的人工智能功能填補了市場上的一個明顯空白,企業營銷組織一直在爲缺乏具備營銷特定智能和品牌控制能力的水平AI解決方案而苦苦掙扎。作爲一個LLm無關的供應商,Jasper在其客戶群中運行39種不同的LLM,全部針對特定的人工智能用例進行精心策劃。通過將營銷知識和每家公司的特定品牌準則疊加到每個模型中,Jasper提供了一個思考像營銷人員、行事像品牌守護者的強大平台。

"Marketers don't have time to teach AI about marketing fundamentals or train it on every aspect of a brand's guidelines," said Timothy Young, CEO of Jasper. "Brand IQ and Marketing IQ ensure that marketing expertise is built in, so teams can focus on strategy and creativity while AI handles the heavy lifting of scaling content and brand compliance. This is game-changing technology built specifically to help marketers be the best at what they do."

「營銷人員沒有時間教AI營銷基礎知識,或者訓練它適應品牌準則的各個方面,」Jasper的CEO Timothy Young表示。「Brand IQ和Marketing IQ確保了營銷專業知識的內置,因此團隊可以專注於策略和創意,而AI則負責擴展內容和品牌合規性。這是專門爲幫助營銷人員成爲最出色的人而構建的顛覆性技術。」

Brand IQ: Advanced Brand Control for Marketing Teams

Brand IQ: 高級品牌控制爲營銷團隊

Brand IQ delivers comprehensive brand control that spans both text and visual content. Built using each company's unique brand guidelines, the proprietary technology enables marketers to:

Brand IQ提供了全面的品牌控制,涵蓋文本和視覺內容。利用每家公司獨特的品牌準則構建的專有技術使營銷人員能夠:

  • Embed brand guidelines directly into the AI model for both text and image outputs - Jasper is the first and only AI platform to support images in this way. Specifically, Brand IQ's new Visual Guidelines capability gives marketers no code and API-based tooling that allows them to universally apply rules from a Brand Book.
  • Access a sophisticated brand control UI layer for easy fine-tuning of voice, tone, style, and visual guidelines
  • Ensure brand consistency across all content formats without manual intervention
  • Scale content creation while maintaining brand standards
  • 將品牌指南直接嵌入人工智能模型,用於文本和圖像輸出 - Jasper是第一個也是唯一一個以這種方式支持圖像的人工智能平台。具體來說,Brand IQ的新視覺指南功能爲營銷人員提供了無需編碼和基於API的工具,使他們可以普遍地應用品牌手冊中的規則。
  • 訪問一個複雜的品牌控制UI層,用於對聲音、語調、風格和視覺指南進行輕鬆微調
  • 確保在所有內容格式中保持品牌一致性,無需手動干預
  • 在保持品牌標準的同時擴展內容創建規模

Brand IQ is particularly valuable for B2C companies managing vast amounts of product and promotional imagery, enabling them to maintain brand consistency even when producing content at scale. For example, a global retail customer is already using Brand IQ to ensure brand consistency across thousands of product images; while a global media & entertainment customer is using Brand IQ to scale social media and ad content across multiple brand franchises, in multiple brand voices. Brand IQ saves these customers hundreds of hours on brand compliance reviews, accelerating the time it takes to get campaigns on market.

對於管理大量產品和促銷圖片的B2C公司,Brand IQ尤爲有價值,使他們能夠在大規模生成內容時保持品牌一致性。例如,一個全球零售客戶已經在使用Brand IQ來確保數千個產品圖片的品牌一致性;而一個全球媒體和娛樂客戶正在使用Brand IQ來擴展社交媒體和廣告內容跨越多個品牌系列,以多個品牌語調發布內容。Brand IQ可以爲這些客戶節省數百個小時的品牌合規審查時間,加快推廣活動上市的時間。

Marketing IQ: Enhanced Marketing Intelligence Layer

Marketing IQ:增強的營銷智能層

Marketing IQ introduces a proprietary marketing knowledge layer that sits atop the LLM, significantly improving how AI supports marketing-specific use cases. Jasper is the only AI platform with marketing knowledge built-in, and now it will also include multimodal knowledge which allow for images, videos, PowerPoint files, and other visual media formats to serve as knowledge and context when delivering marketing outputs.

Marketing IQ引入了一個位於LLm上方的專有營銷知識層,顯着改善了人工智能支持營銷特定用例的方式。Jasper是唯一一個內置市場知識的人工智能平台,現在它還將包括多模態知識,允許圖像、視頻、PowerPoint文件和其他視覺媒體格式作爲知識和上下文,在提供營銷輸出時提供支持。

This innovative approach includes:

這種創新方法包括:

  • Versatile multimodal outputs such as text to image and image to text
  • Marketing best practices built directly into the model (i.e. blog posts are optimized for search; email subject lines are optimized for open rates)
  • Improved quality and accuracy for marketing-specific outputs
  • Reduced time spent on prompt engineering
  • 多功能的多模態輸出,如文本到圖像和圖像到文本
  • 營銷最佳實踐直接內置在模型中(即博客文章經過優化以提高搜索效果;電子郵件主題行經過優化以提高開啓率)
  • 改進了營銷特定輸出的質量和準確性
  • 減少了在提示工程上花費的時間

This year, Jasper has seen growing demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. Now trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair – Jasper has become the world's largest marketing AI community at 125,000 strong, including more than 850 enterprise customers.

今年,Jasper的基於AI的營銷解決方案需求持續增長,企業營業收入每年翻番。如今,Jasper已被近20%的《財富》500強企業信任,包括保誠、ulta美容和wayfair等,Jasper已成爲擁有12.5萬強大人群的全球最大營銷人工智能社區,包括850多個企業客戶。

About Jasper

關於Jasper

Founded in 2021, Jasper is a global Enterprise AI marketing company with offices in the US, Australia and France. Jasper's platform enables the world's most innovative companies to reimagine their end-to-end marketing workflows, driving increased brand consistency, efficiency and personalization at scale. Jasper has been recognized as "one of America's fastest-growing private companies" by Inc. 5000. Customers include WalkMe, VMware, iHeartMedia, Harper Collins, Cushman Wakefield and more. Learn more at jasper.ai.

成立於2021年,Jasper是一家全球企業人工智能營銷公司,在美國、澳大利亞和法國設有辦事處。Jasper的平台使世界上最創新的公司重新構思他們的端到端營銷工作流程,推動品牌一致性、效率和規模化個性化的提高。Jasper被《Inc.5000》評爲「美國增長最快的私營公司」之一。客戶包括WalkMe、威睿、iheartmedia、哈珀柯林斯、庫什曼韋克菲爾德等。了解更多信息,請訪問jasper.ai。

SOURCE Jasper

來源:Jasper

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