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FastSpring Hires Head of Gaming to Help Game Publishers Embrace a D2C Future

FastSpring Hires Head of Gaming to Help Game Publishers Embrace a D2C Future

FastSpring聘請遊戲主管,幫助遊戲發行商擁抱直接消費未來
PR Newswire ·  11/06 21:42

SANTA BARBARA, Calif., Nov. 6, 2024 /PRNewswire/ -- FastSpring, a leading global payments platform for over 3,500 growth-stage companies including top video game publishers, has hired Chip Thurston as Head of Gaming. Thurston formerly served as Director of Product at Scopely and Monetization Lead at SciPlay.

加州聖巴巴拉,2024年11月6日/美通社/-- FastSpring,一個領先的全球支付平台,爲包括頂級視頻遊戲發行商在內的3,500多家成長階段公司提供服務,已聘請Chip Thurston擔任Gaming負責人。Thurston曾在Scopely擔任產品主管,還曾在SciPlay擔任貨幣化主管。

As the mobile direct-to-consumer (D2C) landscape continues to evolve through lawsuits and regulation changes happening around the world, Thurston will lead efforts to help enable mobile publishers through education, strategy, and technology to take advantage of this very unique opportunity in the history of mobile games. He will work with publishers on D2C monetization strategies that include the development of go-to-market tactics for promoting shops outside of mobile games, pairing web shop marketing with existing live service campaigns, and gracefully coupling in-game experiences with web shop experiences.

隨着全球移動直銷消費(D2C)市場不斷髮展,涉及全球範圍內的訴訟和監管變化,Thurston將帶領努力通過教育、策略和技術來幫助移動發行商抓住移動遊戲史上非常獨特的機會。他將與發行商合作制定涉及在移動遊戲之外推廣商店的推廣戰略,將網店營銷與現有的現場服務活動相結合,並將遊戲內體驗與網店體驗巧妙地結合在一起。

Thurston states that, "Now is the perfect time for D2C growth in the gaming industry, and I couldn't be more excited to join FastSpring to lead the company's efforts to help publishers embrace a D2C future. I've been honored to work for amazing companies like Scopely and SciPlay, and I'm looking forward to supporting the rest of the community in their quests to establish more direct relationships with players while strengthening their own financial success with D2C."

Thurston表示:「現在是遊戲行業直銷增長的最佳時機,我非常高興能夠加入FastSpring,帶領公司努力幫助發行商擁抱直銷未來。我有幸爲Scopely和SciPlay等優秀公司工作過,我期待着支持社區其他成員在努力建立更直接的玩家關係的同時,通過直銷增強自身的商業成功。」

Thurston led monetization and marketing for "Monopoly Slots" at SciPlay before moving to Scopely as a senior product leader for the wildly popular mobile titles "WWE Champions" and "Yahtzee with Buddies." His expertise in modern mobile live service games and delivering excellent player experiences comes from balancing live service monetization, in-game experiences, D2C strategies, and go-to-market execution.

Thurston在SciPlay爲「大富翁老虎機」領導貨幣化和營銷工作,之後轉投Scopely,擔任備受歡迎的手機遊戲《WWE Champions》和《與夥伴玩骰子》的高級產品主管。他在現代手機現場服務遊戲和提供優質玩家體驗方面的專業知識,源自於在現場服務貨幣化、遊戲內體驗、直銷策略和營銷推廣執行之間的平衡。

With his experience at top mobile publishers and a deep background in D2C marketing and merchandising, Thurston joins FastSpring to continue helping the mobile games publishing community to embrace a more open future.

憑藉在頂級手機發行商的經驗和對直銷營銷和商品營銷的深厚背景,Thurston加入FastSpring,繼續幫助移動遊戲發行社區擁抱更加開放的未來。

About FastSpring

關於 FastSpring

FastSpring is how gaming publishers sell in more places around the world. For nearly two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg/.

FastSpring 是 arvr遊戲出版商在全球更多地方銷售的方式。近二十年來,FastSpring 一直是一家值得信賴的付款提供商,您可以使用它來在您的網站、網絡商店或直接嵌入您的遊戲中出售遊戲或遊戲中的物品,支持全定製和品牌化的結賬方式。FastSpring 可以幫助您擺脫全球支付、銷售稅和增值稅合規性、玩家支付支持以及支付管理的許多其他複雜性。花更少的時間管理您的支付和合規性,花更多時間製作優秀的遊戲!要了解更多關於 FastSpring 如何支持遊戲開發人員的信息,請訪問 fastspring.gg/。

Media Contact:
Braden Steel
[email protected]
877-327-8914

媒體聯繫:
Braden 鋼鐵
[email protected]
877-327-8914

SOURCE FastSpring

資訊 FastSpring

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