Jingu Finance News | Citi Research stated that the stable performance of tencent Games is its solid support, and the bank believes that tencent can respond well to macroeconomic challenges. It is expected that strong growth in games and advertising will drive total revenue/adjusted EBITDA to increase by 9/18% year-on-year to 168 billion/61 billion RMB in the third quarter of 2024. In terms of games, the new heavyweight games, DnF Mobile and Brawl Stars, have performed well, with revenue expected to increase by around 12% year-on-year; in terms of advertising, with the improvement of video advertising push on WeChat and increased traffic, revenue may increase by 16% annually.
The bank stated that looking ahead to next year, the growth of game revenue should further accelerate, with accumulated deferred revenue and a solid game development pipeline remaining strong foundations until 2025. The company's target price is 500 Hong Kong dollars.