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'Integral Ad Science Is Raising The Prices Of Brand Safety Solutions For Buyers' - Adweek

'Integral Ad Science Is Raising The Prices Of Brand Safety Solutions For Buyers' - Adweek

Integral Ad Science正在提高品牌安全解決方案的價格 - Adweek
Benzinga ·  10/31 23:41

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK.

Integral Ad Science致力於向廣告主銷售品牌安全和廣告驗證解決方案,並且正在提高價格,三位直接了解情況的消息來源告訴ADWEEK。

Clients of Yahoo's demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science. A second source, who requested anonymity to discuss private conversations, was informed of the price changes via Yahoo's DSP. Barnes said the new prices go into effect on November 1.

雅虎的需求方平台的客戶通過平台內通知得知了漲價情況,Johnathan Barnes表示,他的公司Population Science還協助廣告主應對品牌安全挑戰。第二位匿名的消息來源透露,漲價信息通過雅虎的DSP傳達。Barnes表示,新價格將於11月1日起生效。

譯文內容由第三人軟體翻譯。


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