「Rakuten Content Central」と東映は『NINNIN』のIPを保有し、様々な取り組みを行う予定です。第1弾として、株式会社TANGLEを加え制作を行った『NINNIN』のNFT商品「NINNIN WARIFU」を2024年10月31日（木）より特設サイトにて販売します。「NINNIN WARIFU」は、日本画家の甲斐荘 楠音氏がデザインし東映京都撮影所の職人が制作を手がけた時代劇衣裳とのコラボNFTです。なお、本NFTはNFTマーケットプレイスである「OpenSea」「Magic Eden」での2次流通が可能です。- Share:
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- Rakuten Group Co., Ltd.
Rakuten Content Central' s first original character 'NINNIN,' inspired by ninjas, jointly developed with Toei.
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Rakuten Content Central, a content label within Rakuten that handles IP (intellectual property) development to comprehensive content production, has jointly developed the first original character inspired by ninjas, 'NINNIN' (Ninnin), in collaboration with Toei Company, Ltd.
Credit: NINNIN PROJECT
Rakuten Content Central and Toei own the IP of 'NINNIN' and plan to take various initiatives. As the first project, 'NINNIN WARIFU,' an NFT product of 'NINNIN' produced with the addition of TANGLE Co., Ltd., will be available for sale on a special website from Thursday, October 31, 2024. 'NINNIN WARIFU' is a collaborative NFT between the designed by Japanese painter Soun Kai from TOEI Kyoto Studio and craftsmen's historical drama costumes. This NFT can also be traded on the NFT marketplaces 'OpenSea' and 'Magic Eden'.
In addition, in the future, official short anime episodes of 'NINNIN' will be streamed on official YouTube, and short video content will be continuously shared on official TikTok. Furthermore, to celebrate the 50th anniversary in 2025, 'NINNIN' will be featured as the PR character for 'Toei Uzumasa Eigamura,' and various collaborations are planned. There are also plans for the development of film & television works and mini-apps. More details will be announced sequentially on the official NINNIN HP.
Rakuten Content Central has been working on content business utilizing IP. This time, for the first time using the unique Japanese content 'Ninja,' we have developed original characters and will utilize that IP to provide various entertainment experiences in the global market from Rakuten.
Rakuten Content Central will further enhance the development and utilization of IP content in the future, aiming to provide a variety of services generated by IP content, leveraging the knowledge accumulated in the content business.
■ Overview of 'NINNIN'
Story:
In the different world of 'SHINOBI,' ninjas have been fighting demons for 400 years. Finally, the human side gained the upper hand, but the demons escaped to a different world. Elite ninjas pursue the demons and end up arriving in modern-day Earth!
Gathered once again at Toei Uzumasa Movie Village in Kyoto, NINNIN continue to fight to prevent demon mischief on Earth! However, they seem more interested in the entertainment of Earth and Toei Uzumasa Movie Village than their duty?! Nevertheless, they deal with demons splendidly when they appear! But their fighting style is a bit sneaky!? And they cover their living expenses with part-time jobs!? Although a bit clumsy, look forward to the adorable adventures of NINNIN!
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Official TikTok:
・SHUNIN (Shunin)
"Super" serious and hardworking, but sometimes spins wheels. Impressed by Japanese historical dramas on Earth, he dreams of making a film with his own hands someday.
Highly stylish and laid-back. Awakened to the pursuit of beauty and fashion, dreams of beautifying the world with his own designs. Manipulates enemies with lightning techniques that control beautiful lightning bolts.
A kind-hearted woman who loves nature. She is very interested in the animals and plants on Earth, which have completely different ecosystems from the parallel world "SHINOBI".
Confident and strong power type. Strongly individualistic but considerate of others. He was deeply impressed by the street culture he encountered on Earth.
Passionate and cheerful mood maker. Encountered Latin dance on Earth and became captivated by it. Just like elegant movements mixed into a battle.
A young man who loves romance and adventure. When transferred to Earth, he became excited upon hearing the legend of a hidden treasure in the desert. He dreams of embarking on an adventure to find that treasure.
A martial artist who has been honing his physical skills and abilities. Cheerful and lively, but lax with time. He has a strong interest in Earth's combat sports and martial arts, and wants to fight strong opponents to win the champion belt.
'Team NINNIN' ninjas leader. Strong sense of mission and justice, strict with oneself and the team. Somehow turned into a cat when transferred to Earth.
Sales start date and time: October 31, 2024 (Thu) 23:00
Sales URL:
Product overview: Collaboration between traditional Japanese costume designed by painter Kaijo Kusune and crafted by artisans from Toei Kyoto Studio, and NINNIN character NFT goods
An example of the costumes used in the design: from 'A Bored Man of the Tokugawa House'.
Credit: Toei.*For details on the products, you can check from the official site and the special sales site.
■ Overview of 'Rakuten Content Central'
Established in September 2022, 'Rakuten Content Central' (Rakuten Content Central) is a content label that handles comprehensive production of IP content from development to distribution. Rakuten Group connects more than 70 services and memberships that develop, produce, distribute, and sell IP (intellectual property) in manga, film/television, characters, and sports, organically integrating to provide users with a diverse entertainment experience.
The end
*The information contained herein is as of the announcement date and is subject to change without notice. Please note that the latest information may differ.
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