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Logitech's CEO Talks to TheStreet After His Firm's Latest Earnings Beat

Logitech's CEO Talks to TheStreet After His Firm's Latest Earnings Beat

羅技首席執行官在公司最新收益節節攀升後與TheStreet交談
TheStreet ·  2020/01/23 12:30

Following its latest sales and earnings beat, Logitech’s( LOGI ) - Get Reportstock is nearing the mid-2018 highs it hit thanks to Fortnite euphoria.

羅技(ROT.N:行情)公佈最新銷售業績和獲利表現後,該公司(GM.Logi()-由於堡壘之夜的樂觀情緒,Get Reportstock正接近2018年年中觸及的高點。

The peripherals giant is up about 4% since it topped December quarter estimates on the back of strong demand for gaming products, PC peripherals and videoconferencing hardware. It also reiterated its fiscal 2020 (ends in March 2020) guidance for mid-to-high single-digit revenue growth in constant currency.

由於對遊戲產品、PC外圍設備和視頻會議硬件的強勁需求,這家外圍設備巨頭自去年12月季度超過預期以來上漲了約4%。該公司還重申了其2020財年(將於2020年3月結束)以不變貨幣計算的中高個位數收入增長指引。

As was the case following Logitech’s June quarter report last year, I talked with CEO Bracken Darrell about his company’s latest numbers, as well as about how Logitech’s long-term thinking about some of its businesses. Gaming Sales and Streamlabs

就像羅技(Logitech)去年6月季度報告之後的情況一樣,I與首席執行官布萊肯·達雷爾討論了他的公司的最新數據,以及羅技對一些業務的長期思考。博彩銷售和流實驗室

With Logitech finally getting past some tough annual comps caused by big Fortnite-related sales in 2018, the company’s gaming products revenue grew 15% annually last quarter to $246 million (27% of total revenue). Darrell mentioned that sales of flight and racing simulation gear were particularly strong during the quarter, and also noted that gaming mice and high-end gaming headsets did well.

隨着羅技終於度過了2018年堡壘之夜相關鉅額銷售帶來的艱難年度競爭,該公司上個季度的遊戲產品收入同比增長了15%,達到2.46億美元(佔總收入的27%)。Darrell提到,飛行和比賽模擬設備的銷售在本季度特別強勁,並指出遊戲鼠標和高端遊戲耳機表現良好。

And following an $89 million September deal to buy game-streaming software firm Streamlabs, Darrell said he’s “pretty excited” about Logitech’s opportunities to grow the business. He suggested that Streamlabs, whose software is often used by gamers to stream their activity on Amazon.com’s( AMZN ) - Get ReportTwitch and Alphabet’s( GOOGL ) - Get ReportYouTube, could “go beyond” gaming to support other live-streaming activity.

在9月份斥資8900萬美元收購遊戲流媒體軟件公司Streamlabs之後,達雷爾表示,他對羅技發展業務的機會“相當興奮”。他建議Streamlabs,他們的軟件經常被遊戲玩家用來流媒體他們的活動Amazon.com’s(AMZN)-獲取ReportTwitch和字母表’s(GOOGL)-獲得ReportYouTube,可以“超越”遊戲來支持其他直播活動。

At the same time, Darrell promised Logitech would let Streamlabs run as an independent business, and while he didn’t rule out the possibility of offering solutions that pair Logitech’s hardware with Streamlabs’ software and services, he insisted that this isn’t Logitech’s main goal.

與此同時,達雷爾承諾羅技將讓Streamlabs獨立運營,雖然他不排除提供將羅技的硬件與Streamlabs的軟件和服務配對的解決方案的可能性,但他堅稱這不是羅技的主要目標。

“Our real goal is [that] we want to build a services business in that space,” he said. Videoconferencing Momentum

“我們真正的目標是[那]我們希望在這個領域建立服務業務。“他説。視頻會議勢頭

Logitech’s video collaboration product sales rose 24% in the December quarter to $92 million, and are thus far up 37% in fiscal 2020. Darrell mentioned that Logitech’s videoconferencing sales mix has recently shifted some towards costlier systems that can support larger rooms.

羅技的視頻協作產品銷售額在去年第四季度增長了24%,達到9200萬美元,到目前為止,2020財年的銷售額增長了37%。達雷爾提到,羅技的視頻會議銷售組合最近已經轉向了一些更昂貴的系統,可以支持更大的房間。

He also asserted that the video collaboration business has a long growth runway, given that penetration rates for videoconferencing gear are still pretty low. Darrell asserted that only 4% to 5% of office rooms that could potentially support videoconferencing gear currently do, and pointed out that Frost & Sullivan expects this figure to reach 12% by 2023. PC Keyboards and Mice

他還斷言,鑑於視頻會議設備的普及率仍然很低,視頻協作業務還有很長的增長道路。Darrell斷言,目前只有4%到5%的辦公室可能支持視頻會議設備,並指出Frost&Sullivan預計到2023年這一數字將達到12%。PC鍵盤和鼠標

Though not the sexiest tech hardware business out there, Logitech’s sales of non-gaming PC keyboards and mice have been steadily growing. The company’s non-gaming “pointing device” sales rose 4% last quarter to $155 million, while its sales of non-gaming keyboards and combo devices rose 8% to $156 million.

儘管羅技的非遊戲PC鍵盤和鼠標的銷量一直在穩步增長,但它並不是最火爆的科技硬件業務。該公司上季非遊戲“指點設備”銷售增長4%至1.55億美元,非遊戲鍵盤和組合設備銷售增長8%至1.56億美元.

“We’re doing really well with higher-end products,” Darrell said about this business. With more consumers showing a willingness to pay up for greater precision, convenience and/or comfort, demand has been strong for costlier devices such as the $100 MX Master 3 wireless mouse (sales more than doubled sequentially) and the $100 MX Keys wireless keyboard.

“我們在高端產品方面做得非常好,”達雷爾在談到這項業務時説。隨着越來越多的消費者表現出願意為更高的精確度、便利性和/或舒適性買單,人們對價格更高的設備的需求一直很旺盛,比如100美元的MX Master 3無線鼠標(銷量比上一季度翻了一番多)和100美元的MX Keys無線鍵盤。

Going forward, Logitech is also hoping that its recently-launched, $130, Ergo K860 ergonomic keyboard, which follows the 2018 launch of the MX Vertical ergonomic mouse, will provide a sales lift. And on the low end of Logitech’s lineup, Darrell was upbeat about demand for Logitech’s Pebble wireless mice, which were originally designed for China but are now being sold elsewhere. Wearables and Smart Home Products

展望未來,羅技還希望其最近推出的130美元的Ergo K860人體工學鍵盤能提振銷售,這款鍵盤是在2018年MX垂直人體工學鼠標發佈之後推出的。在羅技產品陣容的低端,達雷爾對羅技Pebble無線鼠標的需求持樂觀態度,這些鼠標最初是為中國設計的,但現在現在賣到別處去了。可穿戴設備和智能家居產品

The December quarter was a rough one for Logitech’s “audio & wearables” segment: Revenue fell 17% to $82 million, after having risen 10% in the September quarter. Logitech attributed the decline to lower sales for its Blue Microphones segment -- it does a lot of business with podcasters and YouTube creators -- amid supply constraints and a decision to discontinue special-edition products sold the prior year, as well as lower sales for its Jaybird wireless headphones business.

羅技的“音頻和可穿戴設備”業務在12月這個季度表現不佳:收入下降17%,至8200萬美元,而在9月份這個季度增長了10%。羅技將銷量下降歸因於藍色麥克風部門銷售額下降--該部門與播客和YouTube的創建者有大量業務往來--原因是供應緊張,決定停止銷售前一年銷售的特別版產品,以及Jaybird無線耳機業務的銷售額下降。

However, Darrell remained upbeat about both Blue and Jaybird’s growth prospects. He declared both units, along with Streamlabs, to be “strategic” businesses that are investment priorities for Logitech -- ones meant to complement more established growth drivers such as gaming products, video collaboration gear and PC keyboards/mice.

然而,達雷爾對Blue和Jaybird的增長前景仍持樂觀態度。他宣佈,這兩個部門以及Streamlabs都是羅技的“戰略性”業務,是羅技的投資重點,旨在補充遊戲產品、視頻協作設備和個人電腦鍵盤/鼠標等更成熟的增長動力。

When asked how Logitech aims to differentiate Jaybird in a hotly competitive wireless headphone market where Apple’s( AAPL ) - Get ReportAirPods have seen runaway growth, Darrell argued their focus on sports activities (running, particularly) would help set Jaybird apart. “The authenticity of what we’re doing there is a real differentiator,” he said, adding that the Jaybird team is based out of the ski resort town of Park City, Utah.

當被問及羅技如何在競爭激烈的無線耳機市場中讓Jaybird脱穎而出時,蘋果’s(AAPL(Get ReportAirPods)-Get ReportAirPods已經看到了失控的增長,達雷爾認為他們對體育活動(特別是跑步)的關注將有助於讓Jaybird脱穎而出。“我們在那裏做的事情的真實性是一個真正的區別,”他説,並補充説,Jaybird團隊總部設在猶他州帕克城的滑雪勝地小鎮。

Darrell, who during our July discussion brought up Logitech’s partnership with Procter & Gamble( PG ) - Get Reportto offer a baby-monitoring system, also reiterated that Logitech continues exploring its options for launching new smart home products.

Darrell在我們7月的討論中提到了羅技與寶潔(P&G:行情)的合作關係.皮格)-Get Report提供嬰兒監控系統,並重申羅技繼續探索推出新智能家居產品的選擇。

“We’re always working on new things...it’s certainly an area we should be considering,” Darrell said about smart home gear. “I’ll let you know when I have something to talk about there beyond the baby camera.”

達雷爾在談到智能家居設備時表示:“我們一直在研發新產品……這當然是我們應該考慮的一個領域。”“除了嬰兒相機,當我有什麼要談的時候,我會告訴你的。”

譯文內容由第三人軟體翻譯。


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