Key Takeaways:

Despite reaching the 10,000-store milestone, Cotti's obsession with beating Luckin through price wars could ultimately threaten its long-term sustainability International expansion could offer Cotti a better path forward than its low-price strategy in the saturated China market

By Hugh Chen

For entrepreneur Lu Zhengyao, there was little time for crying over spilt coffee after being ousted from his baby, Luckin Coffee (OTC: LKNCY), following a major fabricated sales scandal in 2020. Lu quickly threw his energies into Cotti Coffee, a Luckin clone that is even more Luckin than the original. The new chain has been widely...