Cotti Splashes Past 10,000-Store Milestone, Fueled By Relentless Price War
Cotti Splashes Past 10,000-Store Milestone, Fueled By Relentless Price War
Cotti激烈價格戰助推突破10000家門店裏程碑
Key Takeaways:
重點摘要:
Despite reaching the 10,000-store milestone, Cotti's obsession with beating Luckin through price wars could ultimately threaten its long-term sustainability
International expansion could offer Cotti a better path forward than its low-price strategy in the saturated China market
儘管已經達到1萬家門店的里程碑,科蒂通過價格戰擊敗瑞幸的執念可能最終威脅到其長期的可持續性。
國際擴張可能爲科蒂提供比在飽和的中國市場採取低價策略更好的前進道路。
By Hugh Chen
作者:陳休
For entrepreneur Lu Zhengyao, there was little time for crying over spilt coffee after being ousted from his baby, Luckin Coffee (OTC: LKNCY), following a major fabricated sales scandal in 2020. Lu quickly threw his energies into Cotti Coffee, a Luckin clone that is even more Luckin than the original. The new chain has been widely...
對於企業家陸正耀來說,2020年在一場重大的虛假銷售醜聞後,被趕出自己的孩子——瑞幸咖啡(場外交易:LKNCY...
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