Grayscale Investments announced on Tuesday that its newly launched Bitcoin (CRYPTO: BTC) and Ethereum (CRYPTO: ETH) exchange-traded products (ETPs) have attracted significant investor interest, recording inflows exceeding $750 million since their respective launches in July 2024.

What Happened: The Grayscale Bitcoin Mini Trust (NYSE:BTC) and Grayscale Ethereum Mini Trust (NYSE:ETH) are promoted as the world's lowest-fee ETPs in their categories, with annual expense ratios set at 0.15%.

"Crypto is still in the early stages of adoption, and the strong demand for BTC and ETH underscores investor interest in accessible, low-cost exposure to major digital assets," said John Hoffman, Grayscale's Managing Director and Head of Distribution and Partnerships.

The low fees, he noted, are intended to bridge the gap between traditional finance and digital assets, a goal Grayscale has pursued with various crypto-related investment products.

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Since launching three months ago, the Grayscale Bitcoin Mini Trust has grown to over $2 billion in assets under management, while the Ethereum Mini Trust has surpassed $1 billion.

With their minimal expense ratios, both products offer investors a cost-effective way to gain exposure to bitcoin and ether.

Grayscale's aggressive pricing aims to set a new standard in the market for crypto-linked ETPs, an approach that has driven substantial inflows since inception.

The company's success with these products echoes broader investor interest in digital assets, which is set to be explored further at the upcoming Benzinga Future of Digital Assets event on Nov. 19, where leaders in the space will discuss trends, opportunities and challenges shaping the digital asset landscape.

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