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Ulta Beauty Partners With Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience

Ulta Beauty Partners With Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience

ulta美容与Rokt合作,以扩大其零售媒体网络并提升客人体验
PR Newswire ·  10/24 19:00

Partnership Enables UB Media to Add Non-Endemic Ads to Its Ecosystem for the First Time

合作伙伴关系使Ub Media首次将非终端广告添加到其生态系统中

NEW YORK, Oct. 24, 2024 /PRNewswire/ -- Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced it has partnered with Ulta Beauty, Inc. (NASDAQ: ULTA) to expand the beauty company's retail media network and elevate the guest experience ahead of the 2024 holiday season. Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company's guests in the Transaction Moment. The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.

纽约,2024年10月24日 / PRNewswire / - Rokt作为一家领先的电子商务公司,利用机器学习和人工智能使购物体验对每位客户更加相关,今天宣布与Ulta Beauty, Inc.(纳斯达克:ULTA)建立合作伙伴关系,以在2024年假日季节前扩展美妆公司的零售媒体网络并提升客人体验。在合作伙伴关系下,Ub Media将首次向其广告生态系统添加非终端广告,使那些产品和服务并非由Ulta Beauty在线销售的品牌能够向公司的客人在交易时刻提供高度相关的优惠和消息。该合作伙伴关系将使Ulta Beauty可以开启新的营收渠道,同时加深与客人的关系,并为Rokt在美妆行业的显著扩展打下基础。

"We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience," said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. "We're committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests."

Ulta Beauty的市场营销与媒体高级副总裁Brandi Pitts表示:“我们很高兴与Rokt建立合作伙伴关系,继续增强我们Ub Media业务的实力,同时提升我们整体的客人体验。我们致力于为客人提供个性化、提升的端到端体验,这一合作将使Ulta Beauty能够通过传递来自优质品牌和服务提供商的消息,为每位在线客人特别定制的报价,从而构建这一能力。”

By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt's technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and hundreds of others.

通过与Rokt合作向其现有广告渠道添加非终端消息,Ulta Beauty可以拓宽其广告主组合,多样化其营收来源,提升其客人体验。Rokt的技术使Ulta Beauty可以完全掌控客户体验,包括决定向客户呈现的优惠类型和频率。Ulta Beauty将能够通过新合作推动应用程序下载量的增加,美容服务和奖励计划的注册人数,同时通过从如Hulu、paypal、doordash等非终端品牌合作伙伴那里奖励客人定制消息,同时获得增值。

"Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we're thrilled to partner with them to expand their UB Media business," said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. "Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."

"ulta美容是一家行业领军企业,拥有近4400万忠诚会员,我们很高兴与他们合作,扩展他们的Ub媒体业务," 洛克特的零售合作副总裁劳拉·科斯格罗夫说。"通过这次合作,ulta美容将能够与在线客人更紧密地联系,通过在购买后的时刻传递来自非端广告合作伙伴的相关消息,使整体购物体验更加个性化,有价值和愉快。"

Rokt's trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.

洛克特的值得信赖,规模化的电子商务网络将在2024年推动超过46亿交易,在数百家领先的电子商务企业之间进行,使商家能够创建无缝的客户体验,同时控制可以向客户显示的优惠类型。

About Rokt

关于Rokt

Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt's AI-powered relevance platform, built over the last 12 years, and scaled network power billions of transactions annually for the world's leading companies, including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.

洛克特是全球电子商务领军企业,使公司能够解锁价值,使每笔交易在最重要的时刻变得相关,当客户购买时。洛克特的人工智能驱动的相关性平台,已经建立了12年,规模化网络每年为世界领先公司处理数十亿交易,包括现场国际,梅西百货,AMC影院,paypal,优步,Hulu,staples,Albertsons,HelloFresh等。总部位于纽约市,该公司在北美,欧洲和亚太地区的15个国家开展业务。要了解更多信息,请访问 Rokt.com.

About Ulta Beauty

关于ulta美容

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place. Today, Ulta Beauty operates 1,411 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit .

在ulta美容(纳斯达克:ULTA),一切皆美好。ulta美容是美国最大的专业美容零售商,也是化妆品,香水,护肤品,头发护理产品和沙龙服务的首选美容目的地。1990年,该公司通过提供一种新的购物方式,将美容零售体验重新定义 - 将所有美容产品汇集在一个地方。如今,ulta美容在50个州拥有1411家零售店,并通过其网站分发产品,该网站包括一系列技巧,教程和社交内容。欲了解更多信息,请访问。

Media Contact
Sarah Fisher, VP Communications
[email protected]

媒体联系人
Sarah Fisher,VP 通信
[email protected]

SOURCE ROKT Pte. Ltd.

消息来源:ROKt私人有限公司。

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