'Amazon Sets Rock-Bottom Pricing Plans for New Temu Rival Store' - The Information
'Amazon Sets Rock-Bottom Pricing Plans for New Temu Rival Store' - The Information
As Amazon prepares to launch a new low-price storefront to combat Temu, it's imposing severe price caps on what merchants can charge for their wares on the outlet, including an $8 limit for jewelry, $9 for bedding sets, $13 for guitars and $20 for sofas, according to messages from Amazon to merchants seen by The Information. The price caps ensure that Amazon's new storefront site is competitive with the bargain-basement prices on Temu, the two-year-old site owned by PDD Holdings whose success has forced Amazon to rethink how it runs its e-commerce business. It is a significant departure for Amazon, which hasn't historically set hard-and-fast price limits for merchants selling on its service.
亞馬遜準備推出一個新的低價商店來對抗Temu,根據亞馬遜發送給商家的消息,該商店對商品的定價設定了嚴格的價格上限,比如首飾的上限爲8美元,牀上用品套裝爲9美元,吉他爲13美元,沙發爲20美元。這些價格上限確保亞馬遜的新商店與Temu上的平價產品競爭力相當,後者是一家由pdd holdings擁有的兩年曆史網站,其成功迫使亞馬遜重新思考其電子商務業務的運營方式。對於亞馬遜而言,這是一個重大轉變,因爲其過去並沒有爲在其服務上銷售商品的商家設定具體的價格上限。
譯文內容由第三人軟體翻譯。