Gelonghui, on October 22nd, Wang Xiang's (301078.SZ) Investor Relations reiterated that the company is a heavily membership-based enterprise. Based on the member lifecycle and growth needs, the company pioneered two deep operational lines. One is based on the operation of the member lifecycle, leveraging the professional deep service role of King Child Care Consultants & Parenting Experts, developing 17 member lifecycle products to fully meet user needs. The second is based on the operation of key member growth points, from early, middle, and late pregnancy, to postpartum care for moms, providing professional support for new parents' most concerning pregnancy and parenting difficulties from 1 month to 12 months of the baby's age, offering 15 growth node solutions, continuously enhancing member stickiness, and building a differentiated interactive system.
As of September 30, 2024, the company's membership exceeded 92 million (including 25 million Joy members), with over 61 million APP members (including 4.3 million Joy members), and over 10 million private domain users. The company has over a million paid members, with a year-on-year increase of 4.45% in output value of Black Gold members, maintaining a good growth trend in the first three quarters of this year.
In the future, with the expansion of the company's mid to large children and new family categories, as well as the further enhancement of the omni-channel advantage, the number and quality of company members are expected to further increase and improve.
