As of October 22, Gelonghui reported that Kidsking (301078.SZ) stated in investor relations that joining the business is a very important part of the company's tri-expansion global strategy and is one of the main growth points created by the company. In 2024, based on a deep insight into the maternal and infant market and the deep satisfaction of consumers in the sinking market, fully leveraging Kidsking's industry leading and differentiated competitive advantages (scenes, supply chain, digitization, professional services, brand advantages), through 'digital empowerment + brand authorization' and 'six-force empowerment' cooperative partners, creating an all-in-one new scenario that can meet the needs of both adults and children. Kidsking mainly focuses on large store franchises (800-1,000 square meters, more than 4 times the size of a typical small store), providing a complete set of high-quality supply chain, professional service capabilities, and franchising digital system, bringing professional and intimate parenting services to the vast number of parent-child families in counties, reshaping the sinking market maternal and infant franchise new format, and promoting the healthy and orderly development of the industry.

As of now, Kidsking's large store franchise stores have opened 5 stores, located in Sichuan Guanghan, Inner Mongolia Baotou, Zhejiang Lishui, Henan Shangqiu, Anhui Lixin. The overall performance of the franchise stores meets expectations. By the end of this year, Kidsking expects to have 10 selected franchise stores, and will continue to optimize the individual store model in the fourth quarter, improve the supply chain system, enhance operational management capabilities, and lay a solid foundation for subsequent rapid expansion. In 2025, Kidsking & Joyful Friends franchise selected stores will further accelerate their expansion, with plans to cover approximately 1,000 county towns in the next 3 years, basically achieving 'one store per county.'