According to the Wise News app, Maoyan Ent (01896) surged over 4% in the afternoon, as of the dispatch, it rose by 3.92%, closing at HK$7.16, with a turnover of 25.8505 million Hong Kong dollars.

Tianfeng Securities pointed out that on October 8th, Zheng Zhajie, director of the National Development and Reform Commission, stated that in response to new situations and issues in the current economic operation, a package of increment policies will be introduced to promote the continuous improvement of the economy. In addition, many places have recently launched activities to promote movie consumption. The sequential implementation of favorable policies and the expected orderly release of supply are likely to stimulate potential market demand, focusing on the improvement of Q4 business performance of media companies in this round of economic stimulus.

China Securities Co.,Ltd. pointed out that movie ticketing is the cornerstone of Maoyan Ent's performance, expected to benefit from the industry growth driven by the release of heavyweight domestic films and the recovery of imported supplies; offline performance ticketing benefits from high industry growth and increased market share. In terms of content business, the top two box office films during the summer season, "Claw" and "Murder Silent", were both majorly funded and co-invested by the company. In addition, they also participated in films such as "Decryption", "Reborn", and "White Snake: Fusheng". During the National Day, there was again a coordinated publicity and distribution strategy in the schedule, with the company distributing 6 out of 11 films, 4 of which received investment shares, ensuring the company's participation in the core schedule and thereby enhancing performance.