On October 21st, Gelonhui | At 8 pm today, Tmall november 11 shopping festival-related spot sales started, with strong performance from international beauty brands. Within the first 10 minutes of the sale, international big names such as L'Oreal, Lancome, Shu Uemura, Estee Lauder, Helena Rubinstein, and La Mer broke the billion mark. After 1 hour of sales, Dior's year-on-year growth is nearly 90%, Valentino Beauty's year-on-year growth is nearly 60%, SK-II's year-on-year growth is over 70%, and CPB's growth is over 60%. In addition, domestic brands also performed well, with proya cosmetics sales surpassing the billion mark within 5 minutes of the sale. Super star products have strong momentum, with blockbuster items such as Kefumei collagen bars, Helena Rubinstein black bandage cream, Shu Uemura AGE cream, L'Oreal Boscien face mask, and proya cosmetics ruby cream achieving billion-dollar transactions in the first hour of sales.