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Alibaba Uses AI Tool Quanzhantui To Boosts Singles' Day Sales, Driving Growth for Merchants

Alibaba Uses AI Tool Quanzhantui To Boosts Singles' Day Sales, Driving Growth for Merchants

阿里巴巴利用人工智能工具全站推來推動雙十一銷售,爲商家帶來增長
Benzinga ·  10/21 20:23

Alibaba Group Holding (NYSE:BABA) voiced notable progress with its digital marketing tool, Quanzhantui, which launched earlier this year and aims to drive revenue on its Taobao and Tmall platforms.

阿里巴巴(臨時代碼)表示,其數字營銷工具全站推取取得了顯著進展,該工具於今年早些時候推出,旨在推動其淘寶和天貓平台的營業收入。

The tool helps merchants improve their sales by leveraging AI-powered technology.

該工具通過利用人工智能技術幫助商家提升銷量。

According to Eddie Liu, head of marketing and branding at Alimama, the tool was crucial in supporting 1.3 million products on the first day of Singles' Day, the SCMP reports.

據《南華早報》報道,根據阿里媽媽市場和品牌負責人Eddie Liu的說法,該工具在雙十一首日支持了130萬件商品的銷售。

Also Read: Alibaba And JD.com Ease Rivalry, Share Logistics In Response To Economic Challenges

阿里巴巴和京東爲緩解競爭,應對經濟挑戰,分享物流資源。

Alibaba launched Quanzhantui to help merchants grow their revenue, especially during competitive shopping events like Singles' Day.

在競爭激烈的購物活動,如雙十一期間,阿里巴巴推出Quanzhantui幫助商家增加營業收入。

The company introduced Quanzhantui, alongside a new technology service fee, as part of its strategy to increase monetization.

公司推出Quanzhantui,並作爲增加變現的策略的一部分,推出了新技術服務費。

During the initial day of Alibaba's Singles' Day promotion, Quanzhantui supported over 250,000 merchants and helped increase their gross merchandise value (GMV) by 66% compared to the previous day.

在阿里巴巴雙十一促銷的首日,Quanzhantui支持了25萬家商家,並幫助他們的商品總價值相較前一日增長了66%。

Alibaba launched a 1 billion yuan ($142 million) promotion on October 1, waiving delivery fees for Taobao orders over 99 yuan in Hong Kong.

阿里巴巴於10月1日推出了10億人民幣(14200萬美元)的促銷活動,在香港對淘寶訂單滿99元免除配送費。

Taobao's GMV and order volume have grown significantly, with vital positive feedback on the free shipping initiative.

淘寶的商品總價值和訂單量顯著增長,對免費送貨策略的積極反饋至關重要。

China is reportedly planning a massive fiscal stimulus of 6 trillion yuan ($850 billion) over three years to boost its economy. This will be accompanied by central bank measures to lower interest rates and reserve requirements.

據報道,中國計劃在三年內推出6萬億人民幣(8500億美元)的大規模財政刺激計劃,以促進經濟增長。這將伴隨央行採取降低利率和存款準備金率的措施。

As part of their Singles' Day preparations, Alibaba, JD.com Inc (NASDAQ:JD), and PDD Holdings Inc (NASDAQ:PDD) launched early promotions on October 16. Alibaba committed over $5.7 billion to offering discounts and free nationwide shipping.

作爲雙11活動的一部分,阿里巴巴、京東(JD.com Inc納斯達克代碼:JD)和拼多多控股公司(pdd控股公司納斯達克代碼:pdd)於10月16日推出了提前促銷活動。阿里巴巴承諾投入超過57億美元用於提供折扣和全國範圍的免費送貨。

Alibaba's fiscal first-quarter topline grew by 4% to $33.47 billion, missing the analyst estimate of $34.81 billion. Taobao and Tmall Group revenue declined by 1% to $15.60 billion.

阿里巴巴的財年第一季度營業收入增長了4%,達到了334.7億美元,低於分析師對348.1億美元的估計。淘寶和天貓集團的營收下降了1%,達到了156億美元。

Alibaba Group stock has gained over 37% year-to-date. Investors can gain exposure to Alibaba through Goldman Sachs Hedge Industry VIP ETF (NYSE:GVIP) and Amplify Transformational Data Sharing ETF (NYSE:BLOK).

阿里巴巴集團股價今年迄今已上漲了37%。投資者可以通過高盛對沖行業VIP ETF(紐交所代碼: GVIP)和etf-amplify變革型數據共享技術etf(紐交所代碼: BLOK)獲得對阿里巴巴的曝光。

Price Action: BABA stock traded lower by 2.47% at $99.90 premarket at the last check on Monday.

股票價格波動:阿里巴巴股價在週一最後一次交易時盤前下跌2.47%,報收於99.90美元。

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Photo Via Shutterstock

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譯文內容由第三人軟體翻譯。


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