Presto Technology Sdn Bhd, a leading subsidiary of PUC Bhd, has been awarded an RM10 million contract by the Green Growth Asia Foundation (GGAF) to develop, manage, market and promote a cutting-edge customer relationship management (CRM) system for GGAF's donation and fundraising activities, hosted on its dedicated platform.

This landmark project is expected to streamline GGAF's fundraising efforts and enable a more efficient and impactful outreach to donors, further supporting its mission to drive sustainability initiatives in the region.

PUC Group Chief Commercial Officer Wayne Lim Beng Chai said this project signifies not only a strategic business milestone for Presto but also a step forward in the group's dedication to supporting environmental sustainability through technology.

"With this partnership, we aim to empower GGAF's mission to combat the climate crisis, providing them with the tools to enhance their outreach and engagement with a broader audience," Lim said in a statement.

The collaboration comes at a critical time when sustainable development is a key global focus and GGAF has been at the forefront of promoting sustainable practices in Malaysia and Southeast Asia, working with stakeholders to implement strategies that address the climate crisis and related environmental issues.

GGAF Chief Executive Dr Balamurugan Ratha Krishnan said the CRM system developed by Presto will enable the foundation to manage and expand its donor base more effectively, ultimately enhancing its ability to implement impactful environmental projects.

With this contract win, Presto continues to solidify its reputation as a leader in the development of digital solutions that not only drive business success but also promote positive environmental and social outcomes.